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Great Ideas to Build Your Real Estate Business
| April 2009 |
Technology Use in Real Estate – Surprising Survey Results! In this April Edition of Blueprint we discuss the results from our annual Real Estate Marketing Survey. We will also cover news from Quarter 1 of 2009 and introduce you to Alicia Dubose from Detroit, MI. More… |
| January 2009 |
Do YOU Have the Characteristics of the Most Successful Online Agents? Find Out! January means it is time for our Annual Real Estate Survey. It is short and sweet this year, and we would really appreciate you taking a moment to fill it out. In fact, we are giving out “Thank You” gifts to agents that take our survey! More… |
| December 2008 |
Special December 2008 Year In Review Issue In this special December Year in Review issue of Blueprint we will present articles on the biggest stories of 2008 and our projections about 2009. Also, make sure to check out our new white paper presenting the results of our research on registration options on MLS Search pages. More… |
| October 2008 |
Why Agents are Trying Pay–Per–Click In this issue, we share our thoughts on one of the more valuable tools in Website Marketing, Pay–Per–Click. More… |
| July 2008 |
Steal Our Secrets of Online Success! In this issue, we will give away the secrets of IDXPro® 3.0 and show you ways to use those secrets for yourself. More… |
| May 2008 |
Leveraging Local Knowledge to Sell Homes In this issue, we will tell you where the buyers are going online and what to do once you know where they are. More… |
| April 2008 |
How to Fix a Basic Problem that is Losing you Money In this issue, we will give you advice on how to fix some of the most basic issues in Online Lead Generation. More… |
| March 2008 |
Results of the Real Estate Marketing Benchmark Survey In this issue, we will share with you the results of our Annual iHOUSE Web Solutions Real Estate Marketing Benchmark Survey. More… |
| February 2008 |
Real Estate Marketing Benchmark Survey for 2008 In this issue, we invite you to participate in our Annual iHOUSE Web Solutions Real Estate Marketing Benchmark Survey. More… |
| January 2008 |
Best of the Press 2007 In this issue, we have compiled relevant articles from real estate news sources to highlight some of the happenings in the real estate industry in 2007. More… |
| December 2007 |
Preparation Means Profit in 2008 In this issue, we will give some insight into how real estate professionals can stay positive and productive- despite what has been called one of the deepest real estate slumps in nearly half a decade. More… |
| November 2007 |
Turn the Tables on a Sluggish Market In this issue we will explore technology and it’s impact on garnering new leads and also talk about how marketing to different generational target audiences can help you succeed in a slow market. More… |
| October 2007 |
Get New Leads with Creative New Methods In the September issue of Blueprint we focused on how to impress your sellers through advanced listing presentation. In this issue, we are going to talk about innovative ways to gather leads in a slow market. More… |
| September 2007 |
Make Your Sellers Feel Like a Million Bucks In the August issue of Blueprint we focused on how individual listing marketing can help attract homebuyers and gain exposure. This issue will focus on the other important side of listing marketing, making your sellers happy. More… |
| August 2007 |
Maximizing Your Listing Exposure In our June issue, the majority of our monthly poll participants said that they would like to learn about increasing listing exposure. In response, the focus of this issue is gaining additional exposure for individual listings. More… |
| July 2007 |
Top 5 Overlooked Marketing Tactics In today’s competitive real estate industry, it is now more important than ever to get more exposure for your real estate business. The focus of this month’s Blueprint newsletter is to highlight inexpensive ways to get noticed that you may not be currently using to promote you, your website and your business. More… |
| June 2007 |
Take a Fresh Look at Your Marketing One important part of marketing is keeping it up to date, engaging, and dynamic. In today’s fast paced world, it is all too easy to fall into a regular marketing routine. But rather than fall into a rut, it is very important to keep your message changing for your customers. More… |
| May 2007 |
Building Relationships Through Email Marketing Real estate professionals have always relied on tried and true marketing tools such as brochures, hand-outs, business cards, flyers, personal letters, billboards, bus signs, etc. to promote their business. More… |
| April 2007 |
Polishing Your Listing Presentation Listing appointments give an agent the chance to present their real estate acumen and outshine their competition. As with any presentation, polish and preparation will win you the business. This issue of iHOUSE Blueprint provides you with insight into improving your listing presentation. More… |
| Feb/March 2007 |
Marketing Survey Results This issue of iHOUSE Blueprint provides insight into real estate agents’ marketing interests with a summary of major findings from a marketing benchmaking survey completed this month. More… |
| January 2007 |
Best of the Press This issue of iHOUSE Blueprint delivers the “Best of the Press” to highlight the major changes in real estate marketing in 2006, as well as projections for 2007. More… |
Archive |
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| Nov/Dec 2006 | A Guide to Web 2.0 Terms and Topics |
| Oct/Nov 2006 | A Blueprint for Building a Great Home Page |
| September 2006 | Effective Listing Promotions Include an Online Strategy |
| August 2006 | Building Links to Improve Rankings |
| July 2006 | Web Marketing Tips for Your Real Estate Business |
| June 2006 | Feed Your Need for Leads |
| May 2006 | How to Help Attract and Manage Buyer Clients |
| April 2006 | Useful Tools for Listing Marketing and New Enhancements from iHOUSE Web Solutions |
