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Great Ideas to Build Your Real Estate Business
| How to Help Attract and Manage Buyer Clients | May 2006 |
A major goal of any real estate professional is to attract a healthy number of homebuyer and seller leads. But, what is the most efficient way to gather the most quality leads? While all your marketing activities typically pay off in one form or another, it’s difficult to nail down the answer to this question. Half the reason you advertise is to get your message out to other realtors, who then pass the message on to their network and so on. The bottom line is that the more you can offer, the more business you will attract. The Internet now plays a big role in attracting consumers to real estate businesses that have a presence online.
Even in the tumultuous world of the Internet, the main method to attract visitors to your web site has remained the same: Content Is King. Offering your visitors the information they need, in a compelling format and style remains the key to website success. The Good News: about 75% of homebuyers turn to the Internet when initiating a real estate transaction. The Challenge: There are a large and growing number of real estate sites competing for their attention. So how do you provide high-quality content AND win their business?
Three Main Steps to Creating Effective Websites
- Step 1: Focus on Your Audience
- Step 2: Differentiate Yourself
- Step 3: Easy to Read, Use and Share
So how do you keep visitors coming back to your site? Click here for more information.
There are many online tools that can help you capture buyer leads and attract home sellers to your storefront, many of which are not taxing on your income or your time. iHOUSE Web Solutions is pleased to show you some of the recent enhancements we’ve made to one of our key lead-generating products as well as to introduce our newest toll-free service that captures leads with zero effort!
iHOUSE ConnecTel – 24/7 Listing Hotline with Instant Lead AlertThe premier toll-free hotline service from iHOUSE Web Solutions, ConnecTel provides homebuyers with detailed listing information pre-recorded in your voice, 24/7. Most importantly, ConnecTel is a valuable lead-gathering tool for your business. You receive contact information and the advertising source of each caller, even those calling from a blocked number. It’s never been easier to capture leads and attract buyers and sellers to your business with this innovative new tool. It’s almost like cloning yourself! Never Miss a Lead Again!Each time you receive call on your toll-free line, get notified instantly via text message, email and/or phone. Your listing information line will capture contact information every time for every caller, and also give them the option to connect to you directly. |
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NEW Google Map on IDXPro!IDXPro has gone through a series of important enhancements, including an interactive Google map with icons representing listings in the search results pages (if allowed by your MLS). Visitors can click on any listing on the map to be taken to the listing details page. Check your MLS Availability Here! Get Your Name in Front of Your Website Visitors!IDXPro now allows you to adjust your search settings so that YOUR listings show up first in the search results matching the criteria for which visitors have searched. You can now regulate visitor registration even more with the option to require visitor registration before hoomebuyers can see listing details on your IDXPro page. There’s much more, and we’re always working to improve the functions of our MLS Search product to get our customers the maximum exposure. Check out the Product Tour and see how IDXPro can help your business and add a new lead capturing dimension to your website. |
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iHOUSE MarketReach—Email Marketing Made EasyWe’ve added some new enhancements to MarketReach, our email marketing and contact manager program.
Click here to log into your iHOUSE Admin Menu and Take a Test Drive of MarketReach. |
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iHOUSE Web Solutions Invites YOU to the NAR Mid-Year Trade Expo in Washington, D.C. for FREE!You are invited to attend the 2006 Mid-Year Trade Expo–for FREE, courtesy of your friends at iHOUSE Web Solutions. From May 17-19, 2006, the National Association of Realtors will meet for their Mid-Year Legislative Meetings and Trade Expo at the Marriott Wardman Park Hotel Come join us and learn about the industry’s newest, most technologically advanced products. Visit us at Booth #817 and learn about the new enhancements we are making to our existing products, and check out some of our new offerings! Click here to download and print your eVIP Invitation. Simply fill out and fax it back to NAR at the specified fax number, or register on-site by bringing the form with you. AND, if you’re an iHOUSE customer, and you introduce us to someone who purchases one of our products at the show, we will present you with a BONUS GIFT, and credit you, and the person you refer, one month of website hosting free! |
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Monthly Poll
Answer a quick question about homebuyers’ presumed agent availability! (Poll is now closed.)
Look for the poll results in next month’s iHOUSE Blueprint.
