Discover Kevin Miller’s Secrets to Real Estate Success

How One REALTOR® Gets 50% of His Business from a Real Estate Hotline”

A Case Study On Kevin Miller

• Kevin Miller has been a real estate broker for 10 years.
• He specializes in the purchase and sale of single family residences
• He lives in New Albany, Indiana where he works with two agents

He gets 50% of his Leads and Business from his Real Estate Hotline!

On average, Kevin receives over 83 calls per month from buyers interested in his listings

He Achieves these Results with a...

 

What is a Real Estate Hotline?

• We give you your own 800 number
• Homebuyers call your number and listen to audio tours you create for your listings
• ConnecTel captures the callers’ phone number
  » Even if Caller ID is blocked
• Instant notifications tell you:
  » Who Called
  » When
  » Why
• You follow up with your leads!
  » Offer your services
  » Offer to show the home

The Secret of Kevin's Success...

• Kevin Miller’s real estate hotline is an integral component of his real estate business, bringing in over half of his voice-to-voice leads.
• We’ve asked him to share his secrets of success.
• Read on to find out what Kevin has to say about why his hotline works so well for him, and how you can get similar results!

How do you use ConnecTel In Your Day-To-Day Business?

“We are religiously committed to it. We try to get the audio recordings up within 24 hours of getting the listing. The riders go up right away. There's not a single house that doesn't get one of these.”

What Feature of ConnecTel® is the most important to you?

“The instant notification alerting us that a caller is listening to an audio tour is absolutely vital. It allows us to call interested homebuyers while they are right outside one of our properties.”

ConnecTel’s instant notification alerts you via email, text message, and/or phone and tells you who called and for what listing, allowing you to follow up with leads immediately!

Why is immediate follow up so important for your business?

“When you call back immediately the reception is generally very positive. They actually want to talk about the house that they're in front of. If we call back later, they are sometimes a little confused as to why we're bugging them. But when they're actually out looking at houses, it's a very constructive conversation.”

What do you say when you follow up with your leads?

“We offer to show them the inside of the home and answer any questions they might have.”

“We don't hard sell them on us, it's all about the house. That way, people get less irritated. But we do try to get their email address and see if they want to sign up for updates. Beyond that, we don't do a lot of pushing.”

How do you get so many buyers to actually INITIATE live conversations to you?

“We no longer put the property price on the recording. At the end of the recording we say ‘To get the price of this property or to schedule a private showing, please press 0 when prompted’. The ConnecTel system comes on and says press 0 to connect directly to us. We get a lot of people speaking with us directly, because what they really want is the price. It also helps even if they don't connect with us right away. If we call them back with extra information to give, they're usually appreciative of that.”

How well is that strategy working for you?

“I'd say almost 25% of callers actually hit ‘0’ and ConnecTel® patches them through to speak with us on the spot.”

That means 1 in 4 callers to Kevin’s hotline actually request to speak with him right away! It doesn’t even count the people he will speak to when he calls back his other leads!

How would you rate the quality of the leads?

“Once we've got them in front of the yard sign and they're calling, it's a valuable lead. You've got somebody in their car driving around looking at houses, investing time and energy.”

And how about the cost effectiveness of the leads?

“Instead of buying pages in a magazine at $250 a page, we use ConnecTel. It's 1/50th of what print ads cost on a price per lead basis.”

“It's a lot more effective and a lot less expensive to run a hotline than it is to print and schlep those flyers all over the place!”

Does ConnecTel help with seller listing presentations?

“Absolutely. The pitch to the seller is that, granted they're not getting a piece of paper in front of them, but we get to talk to a much higher percentage of people.”

“We want to get voice-to-voice with people in order to pitch your house the best we can. ConnecTel® has many cool tools and it’s the absolute best way to do that.”