Spotlight
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Myrna Wright has been in the real estate business for over 8 years. 3 years ago she started her own company and for the last 2 years, her office was the 3rd and then 2nd highest-producing real estate business in the area. “Spotlight is a wonderful product. Now sellers find us and come to us because of it. Spotlight is something that no one else does and it really gives us leverage.”
“Spotlight is a great marketing tool, the Spotlight address/domain name goes into every ad that we have – when we run a full page ad, we have that website in the ad- with the unlimited pictures, it’s phenomenal. We’re also getting really good hits and returns on our Spotlight websites. I’m actually seeing a tremendous impact from word-of-mouth as well. People remember the street address and they look up the Spotlight website. From now on, we will use Spotlight websites for all of our residential and commercial properties.” “Spotlight has increased our number of listings but also, listen to this, we are now in negotiation for a property that has been on the market with a Spotlight website for 9 days! We received a bid from a couple that do not live in the area, because they saw the Spotlight website with all the photos and listing info, they bid on it before they had even stepped foot on the property!” “We are getting results right out of the gate. For each seller presentation, we include three or four Spotlight websites for listings that we already have and say, ‘This could be your house.’ Sellers love it! They tell friends and family about their Spotlight website. They use the website as a way to show others what their realtor is doing for them.” “Honestly, I haven’t found anything that I don’t like about Spotlight. It’s a completely simple, straightforward and valuable product. Don’t ever change it! It really helps my business stand out, and in this business, if you don’t stand out you might as well give it up.” |
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Myrna Wright Montana Realty Company of Red Lodge Red Lodge, Montana |
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Heather Elias, is a REALTOR® in northern Virginia with Weichert, Realtors. Her experience in the restaurant business led her to real estate, where she’s combined a savvy understanding of the Internet into each and every marketing campaign. “Being able to offer a Spotlight website and domain name gives me a huge advantage over my competition. I base my business around Internet marketing and Spotlight is integral and critical to my business success.”
“I went to a listing presentation and it was between myself and another agent with a similar background, credentials, and marketing campaign. The difference was that I was offering a Spotlight website and the other agent was not. The client picked me specifically because I was offering the Spotlight website. Now I’m in contract negotiation for that listing, it sold in 45 days!” “I had three listings when I first learned about Spotlight. When I created Spotlight websites for those three listings, the clients were really impressed. That’s when I decided to add Spotlight to my permanent marketing campaign. Other realtors’ reactions were: how was I doing this, how am I setting these websites up, what company was I using? They were admiring and their first assumption was that I designed the websites myself. Instead it’s a service that I pay for and it’s well worth the money!” “Spotlight is such an important part of my marketing plan and presentation. A full 40% percent of my 7.4 million in production is due to iHOUSE® and Spotlight leads. iHOUSE Web Solutions products are the backbone of my business and Spotlight performs solidly by locking deals in my client presentations.” |
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Heather Elias Weichert Realtors Leesburg, Virginia |
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Taylor Lindstrom is a REALTOR® for the north shore communities of Chicago, Illinois with nearly 10 years experience in the real estate industry. Her prior background was in facilities planning and interior design. She is a Certified Relocation Specialist, E Certified, Fine Homes Specialist, and consistent Chairman’s Circle Award winner. “iHOUSE and Spotlight are a big part of my success. I tell all my real estate associates to use iHOUSE. I am a HUGE fan. I pay a lot of attention to iHOUSE and Spotlight is a superior product.”
“Spotlight is appealing in many ways. A really successful Internet campaign includes a dedicated web site with domain name. Compared to other competitor products, I can have a web site for a fraction of the cost of alternative marketing plans. Spotlight is more cost and time effective than anything else that I’ve seen or used. Spotlight has been a tremendous addition to my marketing plan.” “My company provides an optional marketing package that I would have to pay out-of-pocket to use. I’ve found that Spotlight, in a few minutes, allows me to create a more sophisticated and easier-to-use product that what my company offers. I prefer Spotlight to the marketing plan that my office offers!” |
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Taylor Lindstrom Prudential Preferred Properties Winnetka, Illinois |
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Robby Milam became interested in real estate some 23 years ago because he felt that it was a better investment than the stock market. He served a 34-year career in law enforcement. The last seventeen years of that career, he worked part-time in real estate developments. Since his retirement in 2001, he’s worked full-time as a realtor.
“There are 230 people in my company, and every year for the last 3 years in a row, I’ve led the company in sales. I spend a lot of money on technology and with Spotlight, I get an average of 2 hits a day.” “Now I can hit one button and everything downloads to a Spotlight website. I love that! Spotlight websites are wonderful and I’ve sent people to see my Spotlight websites and they love them too!” “One thing that I really like about Spotlight is folks can very quickly get to my home site. My Spotlight websites generate traffic to my main website. Spotlight works as a built-in traffic machine for your home page. Spotlight is also very friendly to people who don’t know a lot about technology. It provides an accurate and concise overview of the house. iHOUSE really did some super design work and I appreciate the opportunity to use Spotlight.” “I hand out brochures, the ones that I print directly from Spotlight, at every open house and because Spotlight is so well planned out, folks can get a great overview of the house online very quickly and reach me directly if they have additional questions.” “It is very important to my company to have people that believe in technology and are self-starters. It’s just as important to me to see results and Spotlight delivers.” |
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Robby Milam Asset Realty, Inc. (ARI) Columbia, South Carolina |
Internet Marketing Tools using the Latest Technologies for REALTORS®
We understand the competitive challenges of your realty business. Since 1986, iHOUSE Web Solutions has helped real estate brokers and agents leverage technology to become the preferred online resources for home buyers and sellers. Try out any of our real estate Internet or telephone marketing systems for a couple of weeks for free, with no fees or obligation, to quickly see for yourself how easy and effective they are. From creative real estate web design to effective listing marketing tools like virtual tours and toll-free hotlines, from an easy-to-use email marketing service to impactful search engine expertise, from offering full MLS listing searches to building your Internet presence, you won’t find better value, easier-to-use technology, or more dedicated support anywhere.
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