Almost everyone feels awkward writing their About page. I think we all love to be acknowledged, but hate tooting our own horn – at least on our iHOUSE website where the whole world might see it. Yet that About (About Me) page is important. Potential real estate clients want to know something about the agentsContinue Reading…

Social media has changed the way realtors do business. The days of Yellow Pages, direct mail, and value mailers are starting to become obsolete. Savvy real estate agents are now looking to social media networks for lead generation, sales, and brand building. If you have not been active on social media, it is time toContinue Reading…

If you’re an agent that’s looking to improve your sales results or if you’re someone that’s looking to get into real estate here’s some important facts you need to consider:   Niche Markets outperform greater metro areas. This point is easy to make in any metro market, let’s take a look at the Bay AreaContinue Reading…

Testimonials from clients, displayed on your website, is one of the fastest ways you can help visitors to your site to register or contact you. Testimonials from real clients helps build trust with potential new ones in a hurry. Usually, there’s only one way to get a testimonial from a happy client, and that’s toContinue Reading…

As a realtor, your most important task is to keep clients focused on you. There are many ways to do this but one of the best is by updating content regularly. Fresh content shows clients and prospects your exceptional real estate skills. iHOUSE ELITE Websites come with an image gallery tool that allows realtors toContinue Reading…

J. Wellington Wimpy or “Wimpy” as he was known on the very popular Popeye cartoon series and movie didn’t have the best name. However, he did have one of the best offers, “I’ll pay you Tuesday for a hamburger today.” As a Realtor® it’s critical that you understand how your offer is being received byContinue Reading…

Real estate investors and “typical” home buyers are as different as night and day. That’s why it’s critical that you understand the nature of an investor when you receive their “offer” to buy a property that you have listed.   Here’s 3 sneaky tricks that investors pull that you should watch out for:   #1Continue Reading…

Furthering your education is a great way to learn new skills, and keep up-to-date. The completion of many classes results in a designation or certificate like Accredited Buyer’s Representative / ABR®, and  NAR’s Green Designation / GREEN or the Short Sales & Foreclosure Resource / SFR®. Many state real estate organizations offer their own classes and designations. AccordingContinue Reading…

SEO is important. It can make or break your real estate business. According to the National Association of Realtors, almost all homebuyers start their home search online. Only a small percentage (approximately 10 percent) starts their search offline. Since most clients are searching for homes online, that’s where you need to be most relevant. TheContinue Reading…

It may be hard to tell where you live but the winter is slowly coming to an end and the spring is just around the corner. Even though this has been one of the most brutally cold winters on record you should still be focused on heating things up in your area with pre springContinue Reading…

Social media has made communication and marketing easy. Businesses are able to promote their products with a single click and customers are able to follow their favorite brands easily. While a social media account is easy to create, many people don’t know how to use theirs for business. If you want to make your businessContinue Reading…