Most home sellers have a hard time figuring out which DIY projects to undertake. While it’s a known fact that some home improvements add more value than others, many require a lot of time and money. If your clients have small budgets and want to add value to their homes without spending thousands of dollars,Continue Reading…

Color has the ability to brighten up the most unattractive of spaces. Many home sellers think of adding color to their exteriors but only a few act on the idea. Some are worried that they will choose the wrong colors while others focus on a myriad of projects. Adding color to an exterior isn’t aContinue Reading…

Image by Dennis Jarvis under Creative Commons 2.0Whenever you update your website, create a blog post, tweet something, or even write an email response, keep your target market in mind. While it’s tempting to think that everybody in your service area is your target, that’s simply not true. In fact when you market to “everyone”Continue Reading…

Bug Fixes Lotsize Display of lotsize was broken in certain cases. Google Contact Sync During the Google Contact sync process, prevent the sample client (enduser) from being picked up and synced. MLS Icons For MLS’s that do not have provide a logo, we no longer use the Broker Reciprocity logo as a replacement on searchContinue Reading…

Image by Derek Gavey under Creative Commons 2.0There’s a lot of talk in the real estate business about the need to build your ‘personal brand.’ The definitions can get really confusing. For example, the Real Estate Marketing Blog quotes someone as saying “a brand is a singular idea or concept that you own inside theContinue Reading…

Nothing can help a home sell faster than great photos. They are one of the most powerful marketing tools. Your listing may be breathtaking, but it won’t sell if the listing photos aren’t great. Listing photos should be bright and welcoming in order to attract prospective buyers. They should make them want to jump atContinue Reading…

MailChimp® Meet iHOUSE Being in the real estate business we know that a large majority of your leads come from your contacts, ex-clients and referrals. That’s why we here at iHOUSEweb have created a suite of tools that will help create long lasting relationships with your clients. iHOUSEweb has partnered with MailChimp to create new tools allowingContinue Reading…

Image by SEOPlanter under Creative Commons 2.0Your website will be more effective if you think about what a potential client wants to see the first time they arrive at your site. One approach is for you to look at various real estate websites pretending you’re a possible client. What do you see there that confusesContinue Reading…

A ‘call to action’ or CTA is a statement that asks your visitor to do something. Examples include things like “search,” “subscribe,” “download,” “click here,” and “contact.” The goal of many, but not all CTAs is to get the viewer to interact with your website and leave you their contact information. Some CTAs, like “search” areContinue Reading…

Many home sellers often ask themselves “Can home staging boost the value of my home?” The answer is a resounding “Yes!” Studies show that home staging can increase the selling price of a property by up to 5%. The great thing about home staging is that it can be done by home sellers with moneyContinue Reading…

Real estate as an industry is completely dependent on marketing. The way a property is perceived by and portrayed to the public can make all the difference when it comes to generating offers and sales. The same is true for agents who must make every effort to present themselves in a way that will attract clients.Continue Reading…