All posts by Michaela Mitchell

Michaela Mitchell

Former Communications Director for a local Realtor Association and a big cheerleader for all things real estate related, Michaela is now a full-time freelance writer specializing in real estate and other business industries. When she's not writing the serious business-y stuff, she's likely to be found writing about the hilarity of being a Mom to two rowdy boys.

Best 3rd Party Widgets for Your Real Estate Website

You already have an attractive mobile-responsive website with integrated IDX, but how do you make your website stand out from the crowd? Take customization to the next level with the addition of 3rd party widgets. 3rd party widgets can add considerable value to your real estate website if they are carefully chosen and implemented withContinue Reading…

What You Need to Know About Zillow Instant Offers

At the end of May, Zillow dropped a major bombshell on the real estate industry by enabling “Instant Offers” in select locations. The value of the new feature is clear, but there’s plenty uncertainty and anxiety amongst Realtors® regarding the potential consequences. It’s important, though, to understand what Zillow Instant Offers actually is before you decide how you feelContinue Reading…

Old School Marketing Tactics That Still Work

The digital side of marketing is as important as ever, but nothing beats a referral or live introduction. Make yourself known in your community, build a reputation, and you’ll start earning new business the old fashioned way. Door Knocking Door knocking isn’t dead, although it may feel that way. The important thing is to establish trust with the person at theContinue Reading…

Host a Facebook Group To Build Your Real Estate Business

Facebook groups have exploded in popularity in the past few years. For nearly every topic you can think of, there is already a Facebook group. But have you considered the benefits of starting your own group? Create a Facebook group with a specific theme, topic, or audience in mind, and it can become a great tool for both networking andContinue Reading…