All posts by Michaela Mitchell

Michaela Mitchell

Former Communications Director for a local Realtor Association and a big cheerleader for all things real estate related, Michaela is now a full-time freelance writer specializing in real estate and other business industries. When she's not writing the serious business-y stuff, she's likely to be found writing about the hilarity of being a Mom to two rowdy boys.

Google Products for Your Real Estate Business

Sometimes it feels like Google is everywhere you look, and for good reason! Most people have a Gmail account because they know Gmail is a reliable and easy-to-use service, and almost everyone uses Google search because they know Google’s search results are better than other search engines.  But Google has become much more than aContinue Reading…

Best 3rd Party Widgets for Your Real Estate Website

You already have an attractive mobile-responsive website with integrated IDX, but how do you make your website stand out from the crowd? Take customization to the next level with the addition of 3rd party widgets. 3rd party widgets can add considerable value to your real estate website if they are carefully chosen and implemented withContinue Reading…

What You Need to Know About Zillow Instant Offers

At the end of May, Zillow dropped a major bombshell on the real estate industry by enabling “Instant Offers” in select locations. The value of the new feature is clear, but there’s plenty uncertainty and anxiety amongst Realtors® regarding the potential consequences. It’s important, though, to understand what Zillow Instant Offers actually is before you decide how you feelContinue Reading…