All posts by Michaela Mitchell

Michaela Mitchell

Former Communications Director for a local Realtor Association and a big cheerleader for all things real estate related, Michaela is now a full-time freelance writer specializing in real estate and other business industries. When she's not writing the serious business-y stuff, she's likely to be found writing about the hilarity of being a Mom to two rowdy boys.

What You Need to Know About Zillow Instant Offers

At the end of May, Zillow dropped a major bombshell on the real estate industry by enabling “Instant Offers” in select locations. The value of the new feature is clear, but there’s plenty uncertainty and anxiety amongst Realtors® regarding the potential consequences. It’s important, though, to understand what Zillow Instant Offers actually is before you decide how you feelContinue Reading…

Old School Marketing Tactics That Still Work

The digital side of marketing is as important as ever, but nothing beats a referral or live introduction. Make yourself known in your community, build a reputation, and you’ll start earning new business the old fashioned way. Door Knocking Door knocking isn’t dead, although it may feel that way. The important thing is to establish trust with the person at theContinue Reading…

Host a Facebook Group To Build Your Real Estate Business

Facebook groups have exploded in popularity in the past few years. For nearly every topic you can think of, there is already a Facebook group. But have you considered the benefits of starting your own group? Create a Facebook group with a specific theme, topic, or audience in mind, and it can become a great tool for both networking andContinue Reading…

Is It Time To Build a Real Estate Team?

Are you stretched to your maximum capacity as a real estate professional? You can’t handle one more lead. Appointments are booked out for weeks. Giving your clients 100-plus percent isn’t even possible anymore. It may be time to consider building a team for your business instead of going solo. Real estate teams aren’t for everyone.Continue Reading…