“How can I be a more successful real estate agent?” That’s the million dollar question, quite literally. The top 10% of realtors make well over $100,000 annually, many exceeding $1,000,000, while the bottom 10% barely make enough to make ends meet. Which end of that spectrum will you end up on? Let’s face it, ifContinue Reading…

The European Union (“EU”) has enacted a new data privacy law, effective May 25, 2018, which protects the personal data of EU residents. The new General Data Protection Regulation (GDPR) law requires compliance by any entity that holds personal data of an EU resident, so if you own a real estate website that is used by EU visitors,Continue Reading…

If you’re looking for a new way to generate more traffic and more leads through your website, consider building some new landing pages. What is a Landing Page? A landing page is page of your website that can function as an entry point for new website visitors. Ideally, it’s a page that ranks for aContinue Reading…

Many real estate professionals invest time and money in Google Adwords without ever considering their organic marketing strategy, and often times, the very same strategies used for Google advertising campaigns can be used to increase organic traffic. It all starts with keyword targeting. If you know what search phrases you want to rank for, youContinue Reading…

Does your website provider offer a feature to automate content creation on your blog and social media accounts? Frequent posting is generally a good practice, but what do you really get when you pay for automated content creation? The truth is, you may be getting something that does more harm than good. At best, it’sContinue Reading…

Security is a major concern for many Americans, but when it comes to online data transmission, few Americans know who to trust. Websites like Google and Amazon are inherently trusted due to brand recognition, while lesser-known entities are often scrutinized in spite of stellar security measures. But in many cases, the greatest threat to yourContinue Reading…

The days of painfully slow dial-up connections and endless load times are long gone. Patience is at an all-time low as instant answers to almost all of life’s questions are within reach 24/7. The majority of digital content is now consumed on mobile devices, but how much of the web was truly built with aContinue Reading…

Thanks to Google’s free tools and open source code, the barrier to entry for virtual reality website integration has been eliminated! If you have a smartphone, you have all the tools you need to get a VR experience up and running on your website within 15 minutes. Here’s how. Don’t I need a special camera? No, you don’t. ExpensiveContinue Reading…

If you want your website to appear in search engine results for typical home buyer keywords such as “homes for sale in Alpharetta”, you are going to need landing pages that display the right content. Consider the expectations of someone who types a similar keyword into Google or Bing. They are not looking for your homepage or your “about me”Continue Reading…

Every page on the web has a unique web address or URL (Uniform Resource Locator). Some URLs are composed of seemingly random and “ugly” alphanumeric strings, while “pretty” URLs are composed of readable words and phrases. Example “pretty” URL: http://www.eliteofficesample.com/sacramento-luxury-homes The example above demonstrates a URL which is “pretty” and reflects the content of the page itself.  The page is titled “SacramentoContinue Reading…

ADA Compliance is a growing concern for many real estate website owners due to some recent press from the National Association of Realtors®, but what does ADA Compliance really mean for a website? The Americans with Disabilities Act (ADA) protects Americans with Disabilities against discrimination by imposing accessibility requirements and accommodations for the disabled. People often associate ADA complianceContinue Reading…