Our Perspective Blogging by REALTORS® was introduced a few years back as a way for real estate agents to boost their business. Industry pundits and vendors have portrayed blogging as some kind of “magic bullet”. The reality for those of you who have tried blogging is vastly different. A recent survey that iHOUSEweb conducted ofContinue Reading…

Introduction You are a real estate professional in the 21st century, which means a website is a marketing necessity. But, if you’re like most agents, the thought of creating and maintaining your own website is very daunting. Where should you begin? What skills are required? How large will the time investment be? What’s the differenceContinue Reading…

Do Men Do It Better? Does Age Make a Difference? Does It Make You More Money? You have all seen numerous surveys on REALTORS® usage and expenditure on technology tools for improving their business. We got curious last month and decided to ask some more controversial questions on the topic to confirm or debunk someContinue Reading…

To Require Registration OR Not to Require Registration, That is the Question! And We Have the Answer Forgive our reference to Shakespeare’s Hamlet, but the issue of forcing website visitors to register or allowing them to have free access to MLS information has long been a source of controversy in the real estate industry. ToContinue Reading…

While the word “prospecting” may bring up images of the Gold Rush, it is also a term commonly used to refer to reaching out to potential new clients. After all, reaching new clients isn’t easy, but when you do, it’s like discovering gold! This white paper will explain why niche marketing using multiple targeted websitesContinue Reading…