Market Reports can be a valuable offer of information to those visiting your website. The standard listing data in a search is good for seeing active listings that are currently listed but what if someone visiting wanted to view the historical trend of a location and its inventory? Not all websites have this as an integrated feature. 

Historical Comparison

iHouse Elite websites come with a Market Report function by default that can provide a historical comparison of inventory. When viewing the details of a listing, a Market Report snippet can be found under the listing details. 

‍

‍

Here you will also see the option to 'View a full market report' for the given listing's location. Clicking this will take visitors to the Full Market Report page for that location- providing further controls. 

The Full Market Report page can be set to require visitor registration if desired. Alternatively a prompt to register can be used instead but still allow the user to close and continue viewing if desired.

‍

Options and Value

Nearby Markets can also be suggested and displayed, providing options that may not have been considered prior but this and other options can be included or excluded as desired for what you feel works best for you and your client base. 

The scalability of the Market Report and its access is at your discretion as it can be valuable information to have and nudge those that have not registered to do so and entice those considering it. In either case, it provides further reliability, utility, and credibility to you and your website in being the central hub for their real estate needs rather than multiple scattered unconsolidated resources.

Not Just Site Owners

Market Report Pages can be made as their own dedicated pages that can be shared for your desired or targeted locations. This allows you to communicate your areas of specialization.

With that, you don’t have to guess or list every location for your users. The Market Report can equally be used by users that want to make their own report without an existing prompt via the 'Free Market Analysis' form. Invite your existing clients, or those you're trying to reach, to give their property a search. This gives them one more reason to return to your website for this and other benefits.

Final Thoughts

By integrating Market Reports into your iHouse Elite website, you’re not only enhancing the experience for your visitors but also establishing yourself as a trusted resource for all things real estate. From offering valuable historical trends and insights to boosting your website’s visibility, Market Reports position your site as a go-to hub for reliable market data. Whether you use them to capture leads, nurture client relationships, or showcase your expertise in targeted areas, Market Reports deliver value to both you and your audience. Leverage this powerful tool to generate more leads, increase engagement, and strengthen your credibility in the competitive real estate market.

‍