People viewing your website is great, but what are the factors that contribute to those viewers becoming registered users? While there are many ways people can arrive on your website it is important to understand what factors help them to register and keep coming back for more. What are those factors and what order do they experience them in? 

First Impressions On Any Device

How visitors arrive on your website is not just about what link they clicked to get there, but the device they used to do so. From mobile devices, phones, tablets, desktops, and more- ensure your website looks great on all displays. Mobile responsive site design is a must so make sure your website is sizing appropriately for all displays. Don’t lose them on this first impression, if you do- they’ll never see the rest of the value you offer.  

Images As Landmarks

One of the first things your visitors will notice will be images. These are the landmarks they’ll use to start navigating your website to learn or decide if your website has value to them. If you bring them the images they want to see most then they will see this as the first sign of value. Consider the reason for their visit and what those images would be. Again, ensure that images look great on all devices and displays. 

Value Based Navigation

It may be tempting to provide a lot of resources in your navigation menu but don’t let that work against you by mistake. While having many features can be great it is better to not overwhelm them outright. Rather than have a very wide or an extremely long drop down menu of items, allow them to reach the essential values first and then guide them from those pages rather than try and squeeze everything into the main navigation menu. Show them you understand their needs and the order they come in. Again, as mentioned earlier- ensure your navigation looks great on all devices and they will see the value you provide and appreciate your ability to avoid creating an unnecessarily complicated experience. 

Reasons to Register

Present obvious and easy reasons to register with a call-to-action statement. “Register to save, track, and see more listings” can alert them to benefits they didn’t know they’d get. With that, getting them to register needs to be easy. Consider features like One-Tap registration offered through Facebook or Google to make it even easier for visitors to register. Brevity has value. 

Reasons Others Registered

Show off reviews you’ve earned. People want to see the experience others have had working with you. This shows that others that have worked with you and are willing to share that it went great. If they see that, they will be more comfortable registering and getting in touch. When possible, place testimonials in higher visibility parts of your website to instill that confidence. You can tell them the reasons to work with you, but it is a much more powerful thing when someone else tells them the reasons to work with you. 

Closing Thoughts

Many factors can impact the conversion rate on your website but two of the most prominent are ensuring your website makes a good first impression visually and secondly that your website is providing value through a positive experience and valuable information or resources. Draw them in from the start but get them to stay by showcasing the value in registering and working with you.