Office Account w/ 80+ Agents
Overland Park, KS
“We are seeing noticeably more visitors to our website with a higher percentage of those being new visitors.
Q: What are your company goals with regards to your iHOUSEweb Website?
A: We use iHouse for a variety of reasons:
Q: What features / tools are most valuable to you? How do you use them?
A: When it comes to agent websites, I think the Wiziwig editor is a huge benefit. Few RE agents know HTML code and showing them that editing their website can be simple really encourages them to take ownership. So many times people write off what they do not understand and the WIZIWIG helps mitigate that. We also believe that the built-in blogging tool and email integration are huge benefits to our agents. The blogging features significantly increases traffic coming to the agent's website and, if done consistently, can establish them as a subject matter expert. Email integration allows for easy digital marketing. Bonus points for Mail Chimp integrations, that is my go-to Email Service Provider.
Q: How has iHOUSEweb helped you in accomplishing your goals?
A: iHOUSEweb provides an individual website to each of our agents. Many are not tech savvy, so having good support is vital to us. I cannot say enough about your Elite Service team! I've heard nothing but positive feedback from our agents. What I love is that the iHOUSE Elite® Service team takes time to show the agent how to accomplish what they need and then, if asked, will just do it for the agent. I also think the option to schedule a support call is a real benefit to our agents. They are busy people, on the go, and do not have time to wait on hold. I suggest to all of our agents that they make an appointment and have the Elite Services team call them. (It also makes our agents feel important!)
Q: How did the website redesign process go?
A: We had a unique circumstance when it came time for our website rebuild in that we were actually going through a rebranding. Therefore all of our websites needed to be redesigned anyway. I couldn't believe the perfect timing. Stephen and the graphics team were great to work with. They communicated with us, helped us and kept us on track. They even allowed me to customize our template with our new corporate colors and other small features I personally wanted. I also want to call out the importance of a having a responsive website. Much of real estate business is conducted on smart phones and, in my opinion, having a website (whether our corporate site, recruiting site or our agent's sites) that does not easily translate to a smart phone or tablet is a negative reflection of the business.
Q: What results have your company and agents achieved?
A: I checked our year-over-year stats on our corporate website and found that after our website redesign we had noticeably more visits to our site, a higher percentage of those visitors being new, and a lower bounce rate. I think we were able to attract more people and keep them on our site. Additionally before our responsive redesign, approximately 25% of our traffic was coming from mobile devices (OUCH). Now it's closer to 40%. Everyone in the company, from the owner to employees to the agents, believes this redesign accurately portrays us and gives us an advantage over our competition. We also get to promise our agents we are providing them the best technology and thoroughly believe what we are saying. Since the start of 2016 our company's agent websites have averaged between 40-50 leads per month!