The majority of website traffic is mobile, this means ensuring your website is mobile responsive and easy to use on mobile is more important than ever. Auditing your website to ensure this is the case is a best practice, but how do you audit your website to make sure it is mobile friendly? Keeping in mind, this is also a chance to consider improvements!

How To Start

Don’t overthink the phrase audit. Simply view your website on a mobile device and see if anything seems off. Simply pick up your phone, open up your browser, and go to your own website. You can and should do this after any major or minor change to your website, whether design related or functionality related.

What Is The Mobile Expectation?

When looking at the mobile version of your website the essentials you’ll want to audit are

• Legibility- is formatting easy to read on mobile and scaling appropriately?
• Navigation- is getting around easy to do on mobile without extra effort?
• Usability- is the content on your website usable via tapping and scrolling? 

While your website won’t look identical to the desktop version, users should be able to use it, navigate around it, and find the same options no matter what device they use. If they can’t, then identify what may need to change.

What To Avoid

Specifics to watch for when doing your audit should be:

• Fonts that are too big and take up too much screen
• Fonts that are too small to read
• Font that doesn’t wrap as intended and trails off screen
• Horizontal scrollbars- forcing additional gestures
• Buttons that are hard to use, too close- call to action, share, etc. 
• Menus that can't be easily navigated or accessed while navigating
• Colors, elements, and images that look unfamiliar or worse from the desktop version.  

Anything that makes doing what you want a chore should be adjusted as needed. Keep in mind, some changes aren’t simply about fixing errors but making improvements. Make note of what could be better or things you expected to find but didn’t. 

Taking Note

If at any point you felt like that criteria wasn’t met, it may mean there is an improvement or change needed. The majority won’t return to a mobile site that doesn’t look good or work well. Worse so, they will not only stop using your website- but they won’t recommend a poorly designed mobile website to others. Conversely, If you provide an intuitive mobile experience they’ll prefer your website over others. The issue is that taking note may be easier than actually enacting those changes to give the best result. 

We’re Here For You!

If you’re envisioning what you want but uncertain of how to get there- those using an iHouse Elite website need not worry. Give your Elite Service Team a call at 866-645-7700 to assist. While your website is already mobile responsive, if there are ideas or improvements you want to implement from your audit just let the Elite Service Team know and they can assist or take care of it for you, it's that easy! 

Closing Thoughts

While auditing your website to ensure it is mobile friendly can seem daunting at first, it is a necessary step that is easier if done routinely after changes. Keeping in mind that this audit is not just for mistakes but a way of seeing and making possible improvements to the mobile experience. Those with an iHouse Elite website will never feel like they’re going it alone as the Elite Service Team is here to help! 

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