When it comes to managing your website's performance, you want to know how it's performing- but how do you do that? Lead Tracking and Traffic Analytics are great indications of performance but where should this be managed and how hard is it to implement?

Better Analytical Insight

Better analytical insight can help focus where to put your efforts for better lead tracking resulting in better leads. Google Analytics is likely the next step - but this comes with complexity.

The Right Scale

For those using iHouseweb, a simple to use default traffic analysis section is included out of the box with each website. This is plenty for most just looking to get an effective no hassle snapshot but if more robust analytics are desired- Google Analytics is a staple in their industry.

Adding Google Analytics

Google Analytics can be added to most if not all websites but can be difficult both to add and use regardless of website provider. By using iHouseweb this process is made as easy to integrate as possible. Those using an iHouse Elite®  website have a dedicated section for this integration along with a step-by-step tutorial to ease this process as much as possible. For insight to what creating and adding a Google Analytics account entails see the iHouseweb support article and video for linking your personal Google Analytics.

Better Lead Tracking

Focus your efforts
You now have a way to gain that analytical insight, time passes and now it’s time to look at the results. Seeing the literal of what was opened, closed, how they arrived, and more will guide you to where you should focus your efforts. 

Look at what works and why
You may notice that there is a higher conversion rate (visitors becoming registered) for some of your efforts than others. Try to notice the differences on why this one is getting more views, engagement, or registered leads. 

Look at what doesn't and why
In a similar vein, you may notice there are some sections that are not converting well or are not being visited much. Look for elements that may be hindering you in this instance compared to your more successful content. This is where Google Analytics can begin to provide much more granular info on how time in each section is spent, how they arrived and when, as well as visualize this expanding info to make the right decisions obvious rather than working on a hunch. 

Adjust accordingly
With data driven decisions and insight through analytics, you can begin to see what your audience is viewing, engaging with, and making that decision to register or not. Adjust your strategy to use what you’ve seen work and avoid things that may be holding these metrics back with confidence. 

Closing Thoughts

LIke all analytics, Google Analytics can only be as effective as the time it has been active so the sooner the better. Those with iHouse Elite® websites have the separate dedicated Traffic Reporting on their website under their Admin Menu from day one so you may already have reporting to review but Google Analytics can be linked as mentioned. Not to worry, linking a personal Google Analytics account does not deactivate the default reporting of your iHouse Elite® website but runs in tandem. 

By integrating Google Analytics with tools like iHouseweb, you empower your business with the ability to track leads, analyze website performance, and make data-driven decisions. Whether you're exploring basic traffic reports or utilizing advanced features like goal tracking and user insights, these tools provide valuable opportunities to refine strategies and achieve results. Start today and unlock unparalleled insights for your website's growth and success!

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