Social Media is one part social awareness and one part information. The more aware of your audience's wants or needs, the better you can provide relevant information, but why does that matter for those with a real estate website? More so, what are some examples?

Centralize Your Website

This is an opportunity to showcase your website as a source of reliable knowledge and valuable info that others may not offer. Custom pages are easily made with iHouseweb and can be detailed with text, images, links, embedded content, videos, and more all on your own website. 

With this, custom web pages can be used not just for listings and locations- but anything of value to visitors that can then be shared to social media platforms driving those channels to a centralized location- your website. Creating content on your website that can be shared to social media helps drive traffic directly to the source, your website. The goal is to create a homebase and reliable unified location for searching, communicating, and info that visitors may not have realized they wanted or needed.
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Social Is Local

For social media posts, make sure that the information you’re sharing is relevant and local to your audience. Prove that you understand their needs and wants. This will hold more value to them than broadly generalized information. Prove yourself as a local expert, but how can you do this?
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Share a Community Event

Real estate professionals market themselves as the expert on the local community. Here’s an opportunity to prove it. Don’t just share a community event that’s happening in the future. Take video or pictures as you attend a community event. This is great for Facebook Live or a story on Instagram. If you can get organizers of the event in your video, even better. Tag people whenever possible in your images (make sure they’re flattering or ask permission first) and talk about how great the event was and who or what it supported.
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Feature a Happy Buyer or Seller

Nothing shows the proof of what you do like a smiling buyer or seller. With their permission, take pictures at the closing table or in front of their new home. Talk about their journey – again, with their permission – especially if they came across challenges in the process. Don’t forget to thank them for allowing you to help them find their new dream home or help sell an old one. Tag them, if possible, and your post will reach their friends, family, and beyond (all potential clients).
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Show off a unique feature

If you’re selling a property with an unusual or interesting feature, make it work to your advantage – post it on social media and let the world see! If it’s beautiful, interesting, or unique enough, your followers may comment, like, or share the video so others (more potential clients) can see it too.
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Do a LIVE walkthrough

Live events are more tantalizing by nature, so why not do a live walkthrough of the house you’re selling? Host a Facebook Live event, go live on Instagram, or even host a live video on YouTube. Whether you’re filming a formal walkthrough or just horsing around, a live video feels more personal, and is likely to get more engagement.
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Thank a Vendor

Featuring and thanking a vendor partner – lender, insurance, title company, home inspector, cleaners, stagers, whoever you work with – proves that you can’t do it alone. It truly takes a village to list or sell a home. Tagging the vendor also puts you in front of their audience, and gives that vendor a reason to talk about you or share your post, increasing your engagement.
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Final Thoughts

By creating meaningful, engaging content and centralizing it on your website, you can build stronger connections with your community while driving traffic to your most valuable resource: your website. From showcasing your listings with added value to supporting local businesses and events, the possibilities for impactful social media posts are endless. With iHouseweb, crafting custom pages and innovative content has never been easier, allowing you to stand out as a trusted, knowledgeable source in your market. Start turning your social media presence into an effective driver of clicks, shares, and meaningful engagement today! 

iHouseweb members keep in mind, if you have ideas or concepts or even just have questions - the Elite Service team is here for you ready to help! 

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