You’ve assembled a real estate team to help build your business and grow your income. You’ve come to expect a lot from your team, but are you doing everything you can to help them be successful? Effectively market your team online to increase their chances of contributing to your team’s success.

Give Everyone a Spotlight on the Website

Dynamic Team Profiles
Move beyond static “About Us” sections. Include video introductions for each team member, their specialties, certifications, and even links to their professional social media profiles like LinkedIn.

Experience
Enable each team member's profile to feature properties they’ve worked on, testimonials, and relevant market insights in real time.

Mobile
With over 70% of website traffic coming from mobile users, make sure your site is seamlessly mobile-friendly. Speed, responsive design, and easy navigation are non-negotiable.

Blog Contribution
Content is still king in 2025. A regularly updated blog positions your team as industry experts and creates a steady stream of organic search traffic. Here’s how to level it up this year.

Highlight localized content—tips for homebuyers in specific neighborhoods, market trends in your city, and community-focused content tied to your real estate market—and optimize for voice search. Think topics like “Best Schools in [City]” or “How to Buy a Home in [Local Market]”.

Encourage team members to share these posts on social media, maximizing visibility and strengthening your collective online presence.

Use Tech To Connect

Short form video content
Focus on platforms like TikTok , instagram reels , and YouTube shorts . Quick tips for first-time buyers, market predictions, or even humorous content about real estate life can drive engagement.

Virtual Property Tours
Embed 3D or VR tours of your listings onto your website and link them to your team’s profiles. This creates a more immersive experience for potential buyers and saves time for everyone involved.

CRM and Analytic tools
Leverage AI-powered CRMs like Hubspot or Salesforce to manage leads, follow-ups, and client interactions in real time. Use analytics to track what’s working in your marketing strategy and pivot as needed.

AI chatbots for 24/7 Responses
Implement AI chatbots like Salesloft’s Drift or intercom for instant responses to client inquiries—helping your team capture leads 24/7.

Keep it Human, Tech as a tool

Build a community of coffee chats, Webinars, Q&A sessions
AI should be used as a catalyst to initially create and connect, but this does not replace the needed human touch. Authenticity is key to connecting with today’s real estate audience. Potential clients want to feel a connection, not just see cold marketing efforts.

This is where community and networking come into play. Host monthly “Coffee Chats” on platforms like Zoom or Youtube Live to talk about industry trends, local market conditions, or buying and selling tips. Allow participants to submit questions beforehand.

Leverage Social Proof
Encourage team members to work closely with happy clients to share reviews on Google , Yelp , and social media platforms. A referral from a happy client can outweigh even the fanciest marketing efforts.

Collaborate Locally
Host or sponsor local events. Build partnerships with other local businesses and involve your team in these efforts to connect with the community on a personal level.

Celebrate Your Team, Showcase The Wins

Employee spotlight
Run spotlights on your blog and through social media stories where you highlight achievements, clients praised for their work, and their professional growth.

Team Events
Share photos and videos from team-building events or achievements, like closing major deals. It's great for morale and shows clients that your team is unified.

Loyalty Incentives for Team Members
Encourage team engagement through incentives like bonuses for lead referrals or creating content for the blog and social channels.

Closing Thoughts

It’s 2025, and digital innovation and connectivity are more important than ever. By giving your team the tools to succeed online—enhancing their individual brands while showcasing their collective power—you’re setting everyone up for success.

Collaborative marketing not only strengthens your team’s digital presence but also bolsters its reputation as a trusted, forward-thinking group in the competitive real estate space.

Are you ready to take your real estate team’s marketing to the next level? Reach out to iHouseweb for personalized marketing tools and tips that will empower your team and grow your business!

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