How can real estate professionals boost their visibility within their local community? Did you know that Google Maps is becoming the go-to tool for people searching for local real estate professionals? Research reveals that nearly half of all Google searches — roughly 46% to be more specific — are driven by local intent. Every day, more users are typing in phrases like “real estate agents near me” or “real estate agents in a specific location,” with search volumes soaring. With the right strategy, your business can secure a top spot on the map, driving more traffic to your website and enhancing your visibility within your community. But here’s the catch—without a verified Google Business account, you’re missing out on this valuable exposure.

Having a verified Google Business Profile is a powerful way to position your business as a top result, ensuring you stand out to potential clients in your area.

What is a Verified Google Business Profile?

A Google Business Profile is an essential tool for boosting your real estate business's visibility. When potential clients search for real estate services in your area, your profile ensures your business stands out in search results and on Google Maps. This enhanced visibility makes it easier for clients to access your contact details, business hours, and directions to your office, ultimately driving more inquiries. Getting started is simple—just visit google.com/business.

Why does having a Verified Google Business Profile matter?

Get Found Locally 

A verified Google Business Profile ensures your business stands out in local searches, establishing it as trustworthy and reliable. It helps connect potential clients directly to your key information, positioning your business effectively on the map.

Set Your First Impressions

Photos, business hours, contact information, reviews, posts, and more all play a key role in creating the perfect first impression. A verified Google Business Profile puts you in control, allowing you to manage your content effectively and build both credibility and trust with your audience.

Drive Reviews and Website Views

Verified Google Business Profiles enable businesses to generate direct review links, encouraging satisfied clients to share their feedback and boosting visibility for potential customers. In fact, getting new positive reviews on Google, especially 5-star reviews, increases the exposure of your verified Google Profile.  Additionally, the profile allows you to designate an official website, seamlessly driving traffic to your website from both existing and new clients. 

Verified Credibility and Trust

These features and benefits come together to create a unified, credible, and trustworthy first impression of your business. Leveraging the Google Business Profile Post feature allows you to highlight your successes and promote the unique offerings that set your business apart. A verified Google Business Profile serves as a reliable and professional portal, instilling confidence in clients who can share it with others or attract new customers experiencing your brand for the first time.

Final Thoughts

A verified Google Business Profile is an essential tool for boosting your real estate business's visibility, credibility, and local search rankings. From engaging potential clients with photos and reviews to simplifying how they find your contact information, this tool makes connecting with customers effortless. Plus, with features like direct review links and post updates, you'll continuously build trust and drive traffic to your website.

Take control of your online presence today by setting up your verified Google Profile at google.com/business. Need help and prefer we help do this for you? Call us directly at 866-645-7702 to learn about our one-time service for iHouseweb clients and get started today!