A real estate website can provide tools and organization, but what does the right website look like? This can range from managing leads, scheduling meetings with clients, tracking leads along with their favorite listings, and tracking progress or notes. These are all demands that need to be met in the modern real estate market- but has your website grown with you?

Even if you don’t already have a real estate website yet- building a real estate team website can provide needed features and organization for you and your team. If your website is not to scale with your success these things can become unmanageable or overwhelming.  

When is it Time for a Team Site? 

Defining your goals with what you want in a website will help you build a team website that grows with you. It is equally important to identify any problems and ensure your website is helping to solve those. You’ll want to make sure your website is helping to solve problems such as:

• An abundance of leads you can’t effectively follow up with
• Feeling stretched thin supporting clients and website management 
• Difficulty tracking the personal details and attention your clients deserve
• Disconnect between the digital work and the in-person work
• Progress and status on leads has stalled- no tracking or insight to clients or their needs.

These problems then shift to: 

• With a team website, you are now organizing which members of your team are assigned to a specific lead- there is no ambiguity
• With a team website, the support and website management are to scale to assist you rather than trying to squeeze a team of needs into something that doesn’t fit those needs.
• With a team website, the details of leads can be organized all in one place. An update to those details is immediate and visible to those on your team
• With a team website, the ability to have those leads use your website to better their experience when out searching but more importantly making it easy to collaborate with your team.
• With a team website, progress and status on leads can be tracked- and again, those updates are instant and allow your whole team to be on the same page of what needs to happen next. 

Not everyone needs or wants a team website but the benefits can be game changing. There is value in consistency and structured workflow that allows the important work to be done and be done better and that comes down to having the right fit so don't try and squeeze your team and it’s needs into just a standard single agent website. 

How To Put Together a Team Website

Team websites should act as a central hub. Your team roster is found there, your team’s listings should be found there, contact information should be found there, resources and services should be found there, and most importantly the means to communicate should be found there- both for clients and team members. Keep in mind that not all websites are able to provide these services or at the scale that is right for you so making the right choice is crucial. 

For those using iHouse Elite, it is easier than ever. Your existing website can be upgraded to either a Team or Office package to scale and meet all those needs. The Elite Service Team will assist with any changes so your team never feels like it's going it alone.

For those looking for a website that has this ability to scale as needed, iHouseweb has what you need and will be here to help if those needs change. The power of scalability is essential and important, how easy it is to make that change and get back to the core of your work is equally important as your website should not be a distraction but a solution. 

Closing Thoughts

A well-built real estate team website serves as a true launchpad for lasting success. Your website should offer digital options to engage with leads, easy to use scheduling, and continuous tech updates so you don’t have to dedicate more time to thinking what’s next. Happy team members are more engaged and deliver better results for your clients if they have the tools they need. A team website can foster a culture built on clear communication, trust, and measurable goals so ensure your website is giving your team what it needs to not only function but to succeed.