The European Union (“EU”) has enacted a new data privacy law, effective May 25, 2018, which protects the personal data of EU residents. The new General Data Protection Regulation (GDPR) law requires compliance by any entity that holds personal data of an EU resident, so if you own a real estate website that is used by EU visitors,Continue Reading…

Updates GDPR There is now a checkbox to turn on GDPR mode on the Web Admin: Settings: Visitor Registration page. This does several things: It adds radio opt-ins at the bottom of every contact form on the website that ask for permission to store user data, to receive housetrack emails, and to receive marketing emails.Continue Reading…

Updates Elite Modal registration form Added “teaser” registration to blog post pages too. Works the same as for listing pages. Added ability to prompt for registration on any individual page (as a page property). Additional option to either require registration to view or allow the prompt to be dismissed. When using the “required” version ofContinue Reading…

Networking on LinkedIn might sound like just another thing to add to your ever-growing to-do list. But if done in the right way, your real estate business will benefit. You’ve got a blog on your website. You create ads on Facebook. You’re even posting to Twitter. You might think you’ve covered all of your audience-growingContinue Reading…

Updates Modal Registration Form Current development is focused on improving website conversion (website traffic into leads). One of the main initiatives here is creating a “modal” or popup version of our registration form. This is a better user experience because you don’t leave the page you were trying to view — you can see theContinue Reading…

Updates Email marketing opt-in changes MailChimp recently changed their double opt-in requirements for email marketing to a single opt-in system. We’ve updated our integration to match. End result – it’s a lot easier to subscribe contacts to your list and email them now. The “opt in to marketing emails” setting is under full control ofContinue Reading…

Your real estate business needs to be on Facebook. It’s not just about marketing and branding. Some sellers expect you to promote their home on social media, especially Facebook. As a platform, it’s not just a promotional tool for your listings – it can be an amazing lead generator, as long as you’re using itContinue Reading…

Updates Blog post drip publishing There is a new option to “Automate Publish Blog Posts” for our stock blog content. This will restructure the publish dates of the Buyer/Seller Article type blog posts. It leaves about a dozen posts published as a base – making sure that there are one or two in every category. The otherContinue Reading…

Updates Facebook IDX Search App Installation Complications Facebook has tightened their app permissions and policies in the wake of the Cambridge Analytica controversy. As a result, our IDX search app is no longer allowed to post the “search for homes” page tab to business pages with less than 2000 fans, so the majority of ourContinue Reading…

More than 70 percent of Americans browse the internet on a mobile device. That’s a lot of potential traffic to your real estate website from a smartphone or tablet. While that number is encouraging, here’s what should really make you nervous: 61 percent won’t return to a mobile site that doesn’t look good or workContinue Reading…

Updates TurboLeads IMAP Integration We now offer a TurboLeads IMAP email integration which allows TurboLeads to track your email correspondence with TurboLeads contacts. Enable the IMAP email integration from your TurboLeads settings interface. Just enter your email and password, and save. We’ll auto-detect your email provider, and use the appropriate settings to connect via IMAP.Continue Reading…