Upgrading to Google Analytics 4

Upgrading to Google Analytics 4

 August 2, 2022

Google's Universal Analytics (UA) properties will be deprecated (will no longer process data) on July 1st 2023 in favor of the new and improved Google Analytics 4 (GA4) which launched a couple years ago. This isn't the first time Google has introduced a new Google Analytics tracking code, but this time, the upgraded tracking code also comes with an entirely new property type and report

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