Feed Your Need for Leads

 June 1, 2006

In this issue:

Feed Your Need for Leads

Many of the most successful realtors have one thing in common—a comprehensive, dynamic contact management database. If you don’t have one complete system that can manage all your contacts, leads, and clients past and future, you might be one step behind your competition.

Because prospecting is such a large part of what your business is as a real estate professional, it is important for you to maintain a complete database that you can organize your contacts within and easily identify which ones you need to focus on today, tomorrow, next month, etc.

A few key things you should look for when implementing a contact manager system into your business are:

  1. Accurate Tracking
    Where did this lead come from?
  2. Organizational Tools
    Keep Buyers and Sellers, Cold and Hot leads seperate.
  3. Effective Email Marketing
    A way to easily maintain communications to groups of contacts.
  4. Easy Import/Export Option
    Quickly get contacts in or out of your system.

Accurate Tracking

It’s important to know where your contacts are coming from and how they are finding your business. Your contact database should include a feature which allows you to identify the source of your contact and add any notes about where they found you. Not only will this help you identify with what parts of your marketing they’ve seen before, but it will also help you to adjust your marketing budget to the more effective lead-capturing locations.

Organizational Tools

Your contact manager should allow you to group your contacts into sets that you typically send targeted marketing to. This will come in handy when you send email or even direct mail. All the contacts that you want to send a specific message to will already be organized in easily accessible groups. In today’s market, homebuyers and sellers expect to receive communications from you via email, and your contact manager database should help make this process extremely easy.

Effective Email Marketing

Today, any contact manager database will largely be used to store email addresses of potential homebuyers and sellers. What better way to get your message out than via automatic, targeted email drip campaigns? Your contact database should provide this service or easily integrate into a service that does provide this function because email is the most effective way to reach clients on a regular basis regarding specific topics or interests, or even just to keep in touch with monthly recipes or homeowner tips. Typically with just a few clicks, you can schedule campaigns to automatically send to your prospects periodically every couple of days, weeks or months. Not only is it an efficient use of your time, but it’s a nearly free way to drive more and more traffic to your website and storefront!

Easy Import/Export Options

Half the battle in maintaining an effective contact manager is keeping track of who is in or out! In the real estate industry, you’ll more than likely be spending more time importing new leads than anything else. Make sure the contact manager system that you choose provides an easy-import system where you can simply click, match your criteria fields and your contacts are in.

While these are all very important features to have included in your contact manager database, it ultimately comes down to what works for you and the way you run your business. iHOUSE Web Solutions offers a great contact manager and email marketing program called iHOUSE MarketReach.

iHOUSE MarketReach—Email Marketing Made Easy

iHOUSE MarketReach is now available for non-iHOUSE customers to use to manage their Email marketing programs. MarketReach is an easy-to-use, comprehensive program that provides customized drip email marketing, an all-inclusive contact manager, dynamic property flyers, an event calendar, and so much more!

A few of the most compelling reasons why you should add MarketReach to your arsenal of online marketing products:

  1. Saves you time of general marketing, property flyer creation and printing and manual email.
  2. Saves you the money you would spend printing property flyers and other advertisements to your contacts.
  3. Makes you money by driving more traffic to your website and store-front every day, with just a few clicks fo the mouse!

As an iHOUSE Customer, you do get some added bonuses for using MarketReach:

  • Automatic listing integration for easy property flyer creation.
  • Automatic contact import with your iHOUSE account.

iHOUSE Webmail Enhancements

iHOUSE Webmail has a new look and feel, along with a great new spam-blocker. If you’re using iHOUSE Webmail, you may have noticed that you’re receiving a lot less spam than before. You’ll also have the option of marking certain mail as “spam” or “not spam” to better train our filters for your mailbox.

Also, check out these new features to iHOUSE Webmail that will help your business run more smoothly:

  • Get notifications on your computer desktop each time you receive an email
  • Check other email accounts from your iHOUSE Webmail
  • Have email messages automatically highlighted when received from certain individuals
  • Compose emails in an HTML editor to incorporate fonts and colors
  • Spell check all your emails before sending them out
  • And more!

Robert Warner

By Robert Warner

Robert Warner started with iHOUSEWeb back in 2009 in the Customer Service Department helping over 10,000 clients with all of their Real Estate Website questions. After launching the YouTube training videos for iHOUSEWeb he moved up to the marketing department where he helps design and write marketing materials as well as managing the Social Media side of iHOUSEWeb.