Every real estate agent should have an online presense. At a minimum, a website can serve as a digital business card, but a properly optimized IDX website can actually generate new leads and ultimately, new business. Therefore, having a website is advisable since it can provide a significant return on investment.
While it is possible to "embed" IDX into any website, embedded IDX solutions are generally NOT search engine friendly, and not likely to aid in generating organic traffic or leads. An integrated IDX website, on the other hand, can leverage the IDX data to create indexable content and landing pages that search engines love. Integrated IDX websites are provided by a number of companies, including iHOUSEweb.
IDX real estate websites are typically built and configured by the IDX website provider. An initial website buildout is completed on behalf of the client, which includes the creation of optimized landing pages and other essential pages. After the initial website buildout is completed, the client is free to request changes (or make their own changes) to the design and content as they see fit.
There is a wide range of prices for IDX websites. iHOUSEweb is priced very competitively at $129.98 per month for an agent website, and $349.98 per month for an office website.