Take a Fresh Look at Your Marketing

 June 1, 2007

One important part of marketing is keeping it up to date, engaging, and dynamic. In today’s fast paced world, it is all too easy to fall into a regular marketing routine. But rather than fall into a rut, it is very important to keep your message changing for your customers. Successful agents and brokers should make it a priority to renew their marketing periodically to keep a steady stream of hot leads coming in. This issue of Blueprint provides you with tips to keep your marketing “fresh.”

In this issue:

Let’s Start Fresh! Good Marketing Habits to Start This Summer:

While you are giving your home and office a thorough cleaning, here at iHOUSE we’d like to encourage you to dust the cobwebs off your marketing plan as well.

By June, many of those New Year’s resolutions may have been long retired. Maybe you meant to get organized or to expand that contact list but you never really got around to it. Well, summer is the time to start anew. The following are a few suggestions as to how to breathe new life into your existing marketing. More…

There’s Always Something New at iHOUSE

New Version of Spotlight Single Property Websites

Have you experienced the selling power of our Spotlight Single Property websites? If not, now is the time! New this month, Spotlight debuts an advanced set of add-on and integrated features to make your listing presentation even more compelling.

Advanced Add-On Features include:

  • Click-To-Talk Instant Connect – website visitors can simply click a button to connect your phone and theirs instantly, while the lead is hot!
  • Personalized sign riders displaying the property’s live Spotlight website address for the low price of $19.98 (includes shipping).

Advanced Integrated Features include:

  • Improved photo gallery layout
  • Comprehensive best-in-class traffic analyzer
  • A “SOLD” corner banner to place on sold listing websites
  • Increased integration for Spotlight/iHOUSE users

Blueprint Special offer: Enjoy 12 months of Click-To-Talk for your Spotlight websites at no cost! To redeem, enter promo code SPTCTT2 at signup. Offer valid until 6/29. Feel free to contact a web marketing consultant by calling 866-645—7702, M-F 7-5 PST or by emailing us at sales@ihouseweb.com to receive this special offer.

Create a Spotlight preview site at no cost now!

New Upgrade – iHOUSE Webmail Enhancements

iHOUSE Webmail has a new look and new functionality! The features enhance the appearance as well as the performance of iHOUSE Webmail and are available to ALL iHOUSE customers at no additional cost. Webmail users can now enjoy:

  • The ability to report spam with a simple button (like Hotmail or Yahoo!)
  • Customizable Auto-Responders
  • Increased speed

iHOUSE Webmail is available for all iHOUSE Customers. Want to switch email providers or have your mail forwarded? Call 866-645-7700 and customer service will be more than happy to help!

iHOUSE Tips and Tricks – NEW!

Editors Note: We are introducing this section to help you best utilize your iHOUSE website. If you have questions about how to implement the feature below, visit your help center or contact support at 866-645-7700.

As we discussed in the feature article, some pages of your website may be more popular than others. Promote key website features by linking to them on your home page. Did you know that you could create a link directly to a page of your site by surrounding the button name in square brackets? For example, To add a link to your Search for Homes page in any text field, simply include text that says [Search for Homes].

iHOUSE Blueprint Monthly Poll: “Freshening Up” our Monthly Newsletter

Which of the following topics would you most like to see in Blueprint’s future issues?

  • Writing compelling website content
  • Get more exposure for your listings
  • Listing Language – Choose the Words that Close the Deal!
  • Strengthening your follow-up

(Poll is now closed.)

Robert Warner

By Robert Warner

Robert Warner started with iHOUSEWeb back in 2009 in the Customer Service Department helping over 10,000 clients with all of their Real Estate Website questions. After launching the YouTube training videos for iHOUSEWeb he moved up to the marketing department where he helps design and write marketing materials as well as managing the Social Media side of iHOUSEWeb.