How to Impress Your Seller Clients

 September 1, 2007

Happy sellers can lead to smooth transactions and referrals. The following article discusses little adjustments that can be made to your existing marketing techniques to show your sellers that you go the extra mile to get their listing sold.

1. Build trust from the start.

Create an agent resume to show to new and potential customers. Include information such as experience, education, testimonials from past customers, certifications, and any other accomplishments. To learn more about creating an agent resume, click here.

2. Plan an open house.

Nothing shows you care more than giving your time. With the increase in online property tours and searches, many agents feel that open houses have become obsolete. Look at each property individually; an open house can be an inexpensive way to show your sellers that you are focusing on their listing. For tips on holding an open house click here.

3. Showcase their listing, well!

The photos that you use can make or break a listing. Never post a listing to the MLS or your website without photos. For more information on how to take great listing photos with your digital camera click here. Both iHOUSE real estate websites and Spotlight™ single property websites are designed to hold up to 100 photos and come equipped with photo slideshows to showcase listings.

4. Utilize the MLS.

Last month’s Blueprint Poll found that MLS listings generate more leads than any other form of listing marketing. This is not surprising, given the rise in the use of IDXPro™ Branded MLS Search and other MLS home searches. You might consider sending your sellers a copy of their MLS listing. This will not only help them feel included but they may also provide valuable feedback.

5. Demonstrate high-tech tools.

Impress your sellers by demonstrating some of the tools you will use to sell their home so they know you are utilizing the latest technology. Encourage them to call your Connectel™ real estate listing hotline and see your email alerts coming in to show how responsive you can be with potential buyers. Create a Spotlight single property free preview site and show them how aggressively you plan to be while marketing their property.

Using listing marketing techniques that focus on their individual property show sellers that you have a strong plan that was developed with them in mind. iHOUSEweb currently offers solutions to address all of the above-mentioned suggestions. Many of which are included in the new Exclusive ListingLaunch System.

Robert Warner

By Robert Warner

Robert Warner started with iHOUSEWeb back in 2009 in the Customer Service Department helping over 10,000 clients with all of their Real Estate Website questions. After launching the YouTube training videos for iHOUSEWeb he moved up to the marketing department where he helps design and write marketing materials as well as managing the Social Media side of iHOUSEWeb.