Turn the Tables on a Sluggish Market

In this issue we will explore technology and it’s impact on garnering new leads and also talk about how marketing to different generational target audiences can help you succeed in a slow market.

In this issue:

• Featured Article: Reach Buyers Across Generations with Your Technology IQ
• There’s Always Something New at iHOUSE Web Solutions
• Customer Close-Up: Sandra Patti
• iHOUSE Blueprint Monthly Poll

In this issue we will explore technology and it’s impact on garnering new leads and also talk about how marketing to different generational target audiences can help you succeed in a slow market.

Reach Buyers Across Generations with Your Technology IQ

This year’s real estate market has presented challenges to many of us. With the re-organization of the mortgage industry and the bursting of the pricing bubble, REALTORS® have been exposed to tough competition in the marketplace. While some regional markets still continue to boom, most agents are finding that lead generation has become a difficult task. Despite tough conditions, the real estate industry has responded by using technology to develop more advanced marketing plans. Find out more on the state of the real estate market and how to use technology in our whitepaper, “Making it BIG in a Slow Market.” When you’re reading the whitepaper, you may ask yourself, “How do I reach different kinds of potential clients?” The most effective way to reach them is to know who they are, what they are about, and what kind of marketing language they respond to. Email? Flyers? Word of mouth? More…

There’s Always Something New at iHOUSE

iHOUSE Web Solutions will be attending the National Association of REALTORS® 2007 Annual Conference in Las Vegas!

On November 13-16 representatives from iHOUSE Web Solutions will be attending the 2007 National REALTOR® Conference and EXPO. Stop by booth #3616 to learn about our products. While there, be sure to ask about our show specials!

WHY NOT polish your listing presentation AND show sellers you’re serious about marketing their listing?

Purchase one Spotlight® single listing website and get your second activation at NO CHARGE! That’s a $99 dollar value! Take advantage of this special offer!

NEW! Customer Close-Up: Sandra Patti of Hillsborough, NJ

This month’s Customer Close-Up features Sandra Patti and her website www.centralnjproperties.com.

Even when she was a new agent, Sandra Patti was no stranger to the real estate industry. Her father was a builder in the New York area and Sandra relocated to New Jersey when her husband’s job was transferred there. After holding administrative jobs in two real estate offices, she became a licensed real estate agent and has been practicing for the past eight years. Having grown up on Long Island, Sandra found the rural area of Central New Jersey to be the perfect place to raise her family.

iHOUSE Blueprint Monthly Poll

What generation makes up the majority of your client base?

(Poll is now closed.)