The Real Estate Marketplace – 2007 Review and 2008 Projections

As the real estate slow down continued through 2007, real estate agents were put to the test… and many may find themselves reassessing their strategies. Maintaining a steady stream of business has been challenging in many markets, but new online channels continue to emerge and present opportunities for the serious agent. Here we present several online articles summarizing the year of 2007 in real estate news. RISMedia takes a look at the market slowdown, and comments on how taking a proactive approach can bring you success. Check out their article. Though the current media spin suggests a grim outlook, Forbes.com takes a different perspective – examining how today’s market may be a treasure chest for the smart buyer. Is your locale an undervalued market? Read the article. Also, NAR forecasts suggest that the market is balancing out, and that in 2008 the market will improve. Read the article. [Link broken] Preparing for the New Year means channeling your energy into all aspects of your business, from listings to leads.

Why this is the year to ‘make the MOST of your marketing!’

It’s no surprise to any of us that focusing energy into all aspects of your business is necessary for success. More so – this is the year to focus on marketing. Check out Eight Reasons to Make the Most of Your 2008 Marketing from RISMedia. Beefing up current customer touch points or getting up to date by building those you are lacking in is also on the agenda. You can start by creating your custom real estate website today or if you already have one, check out some pointers on improving your existing site. There’s also the old saying that ‘Content is King’. Simply creating a website is helpful, but you could be losing valuable leads by not using the Internet’s full capacity. Keeping fresh content your site insures that you maintain an informative and resourceful appearance. Read about the top 6 content items for your website. Real estate is quickly integrating new technology and there are simple ways you can too. According to a 2007 customer study by Vertis, Inc., well over half of consumers will respond to follow up emails or text messages. Read the article here.