These free monthly marketing tips are a part of our continued effort to keep our website visitors and clients prepared for ever–changing market conditions and technology. Be sure to check back every month for a new tip!
We just can’t emphasize enough the importance of having a quality MLS Search on your website. Your website visitors are predominantly homebuyers and sellers, and the #1 thing they want to see is LISTINGS. By including an MLS Search tool on your website, you’re providing your visitors with every listing in the area. By using an IDX Search tool, you’re providing those listings in a format that’s easy to use and provides additional lead conversion tools like the option for searchers to save their favorite listings.
As much as you’d like to think that including an MLS Search on your website guarantees that the leads will start streaming in, that’s not always the case. (Though sometimes it is!) To get the most from your MLS Search, you need to show people where to go, and what’s in it for them. Here’s one smart way to do this.
Integrating your IDX MLS Search onto your website homepage is a great way to funnel visitors to the content they’re searching for – listings! By including a homepage search, you prevent people from quickly bouncing off your site because they didn’t see what they were looking for. You’re also demonstrating how useful and easy-to-use your website is – 2 very important qualities for Internet users.
The difficulty of incorporating an MLS Search module on your website will vary depending on your individual site. With most template website providers, this is not an option. For custom web developers, it is possible as long as you can acquire the listing data from your MLS board. For ELITE Website users, adding a homepage search is easy!
Robert Warner started with iHOUSEWeb back in 2009 in the Customer Service Department helping over 10,000 clients with all of their Real Estate Website questions. After launching the YouTube training videos for iHOUSEWeb he moved up to the marketing department where he helps design and write marketing materials as well as managing the Social Media side of iHOUSEWeb.