Personalizing your Realty Website with a Customized Look

Personalizing your Realty Website with a Customized Look

 February 21, 2014

In this modern day of trying to stand above the rest in the digital media world, ensuring your website is top-notch is key to attracting and retaining your real estate clientele. Personalizing your website can give you a custom approach to your marketing, but it can also help you specialize and showcase your real estate preferences that are ideal for your demographics of clients. Here are a few ideas to use when personalizing your iHOUSE website to appeal to your current and future clients.

Custom Website Interface Options:

When choosing a website design it can be a daunting task! Whether you want a full branded look for your real estate business and want your site to reflect the same color palette or if you want to deviate and try a new color, the iHOUSE Elite Website has hundreds of templates to choose from. This enables your real estate presence to come through in a professional and sophisticated manner.

Unique Photo Gallery

When displaying your current listings on the market a photo gallery is essential. In fact most homebuyers and sellers look to online real estate websites first when looking for homes. iHOUSE has a unique photo gallery that enables images and even video to showcase virtual walk-throughs of your properties.

Automatic MLS Updates to your Website

Whether you just listed new homes or you have sold properties recently, the iHOUSE Elite Website automatically updates your website with current MLS listings. This means your clients can access the most up-to-date information without ever leaving your website. Buyers and sellers can search for homes, look at maps, and find demographics of neighborhoods in one easy place.

Include a Blog to Share Information to your Clients

Studies and opinion polls show that REALTORS® that include a personal or professional blog on their websites help to connect in a different way with current and potential clients and the iHOUSE blog is an excellent way to do just this. The blog can be personalized with images, content, and can be managed by you or your staff. A perfect solution for all sized, Real Estate firms that include social media sharing to get the word out to the world faster and with ease.

Capturing Leads Just Became Easier 

When you are on the go meeting with clients, showing homes and following up on potential leads its important to know that your website is helping make life easier for you. The lead capture feature on the iHOUSE website enables communication and delivery of contact information effortlessly through the web portal and to your email. This saves administration time, ensures factual contact information is delivered to you and will enable quicker follow up time to your potential new clients.

Your real estate website is your “storefront” to the world and therefore needs to reflect your savvy business style and unique approach to the real estate profession. Let the iHOUSE Elite website platform help you create a web presence that commands attention and sets you ahead of your competition.

Ready to get started with your own iHOUSE Website? Take a test drive for free and experience the unique customization and friendly real estate website building tools designed for you.

Ronique Gibson

By Ronique Gibson

Ronique Gibson is an Associate Architect and a LEED Accredited Professional, who has been in the design industry for over 13 years. She started her design blog in 2009 and today it has become a premier destination for helping homeowners with everyday lifestyle challenges. Her readers check in daily for help with their homes, DIY project ideas, recipes, crafts, and inspiration to beautify and enjoy their homes.