Many real estate agents find it hard to differentiate between websites and blogs. Most think that a website and a blog do not go hand in hand. While the two are separate entities, they can be combined to form a single unit. iHOUSE websites have a blogging feature to help you communicate effectively with home sellers and buyers. So what are some of the benefits of sharing helpful tips on your real estate blog? Let your real estate blog reach out to your clients with ideas and information Gives Credibility and Builds Your Reputation You may be the best realtor in the world, but people have no way of knowing that until they interact with you. As you blog about the real estate happenings in your area, you begin positioning yourself as an expert on real estate matters. When people start seeing you as an industry expert, they come to you for advice on real estate matters. Others bookmark your site so that they can come back for reliable information in the future. As your popularity increases, your website gets more visitors, and your client base increases. Helps Increase Your Awareness of More Real Estate Topics By frequently providing good content on real estate topics, you also increase your knowledge base. Some topics require intensive research and offer valuable information. This valuable information gives you a competitive edge over your non-blogging competitors. As you write for your audience, you learn new information each time. A blog also helps you to increase your knowledge on blogging software, web 2.0 sites, and social networks. Reach more homebuyers and sellers with a blog Can be used as a Marketing Tool to Reach Homebuyers and Sellers Blogging is one of the best marketing tools for your real estate business. Blogs have subscription sections just like magazines where readers can put in their email addresses. By filling in their details, they are able to receive notifications on comments, new posts, and even adverts. Additionally, customers like to do business with people they consider experts, so blogging generates more leads for your business. Helps in Higher Rankings for Your Website Blogs are indexed better by search engines than websites. Search engines love original and relevant content that is frequently updated. Blogs are filled with such content unlike many websites which are static. By updating your iHouse website’s blog, you provide search engines with fresh content which leads to higher rankings and increased traffic. Creates Relationships with Your Clients Without a blog, your company may seem uninviting and impersonal to clients. There is no effective connection between you and your existing clients and your potential clients may be put off by your static website. Blogs have a comment feature where you can interact with your readers. You can also attract prospective clients with fresh and regular content. Studies have shown that blogs which are frequently updated have a large number of visitors. Increase your real estate presence Helps Increases Your Real Estate Web Presence Blogs not only drive traffic to your site, they increase your web presence. If another site syndicates your content, your online presence increases. Blogs have features like RSS feeds and ping services which help them attract more traffic than regular sites. Enhances Brand Awareness When you become noticeable online, your brand awareness increases. Marketing statistics show that how you present yourself online is equivalent to meeting your first client. A blog creates a platform where you can tell people about market trends, your new products, services, and company initiatives. It’s a place that lets your brand’s personality shine. Nurturing relationships with your clients is crucial if you want your real estate business to succeed. Despite the advancements in modern technology, clients still need to feel cherished and appreciated. Make use of the blog feature on your iHOUSE website and watch your business grow.