If houses don’t sell themselves who does?
Homeowners have high expectations when they hire an agent to sell their home.
If you’re the listing agent you can experience a roller coaster of emotions starting with being extremely exuberant and excited when you first get the listing to down in the dumps and depressed when you find out they dropped you like a bad habit.
Here’s the top 3 reasons why this happens:
#1 – Poor Communication.
Nothing ticks off a homeowner more than being the last one to know about very important news like the buyer’s loan fell through for example.
Many times realtors make the ill guided decision to try and save face instead of being up front and forthright with their clients about what’s really happening.
Homeowners are “grown ups” but more importantly whatever happened will get to them eventually, so why risk looking like you’re deceiving them when you could come off like their advocate?
#2 – Tell them what they want to hear.
This is a great way to build a poor reputation in your market.
Real estate agents who basically tell the homeowner whatever they want to hear especially regarding how much their home will likely sell for are in for a rude awakening.
Eventually the homeowner will realize that instead of helping them you’re hurting them by not providing the professional expertise that they’re paying you for.
Then they’ll drop you like a hot potato.
#3 – Lazy
It’s unfortunate but too many agents have the “list it and forget it” mentality when it comes to selling a house.
When the marketing activities that should be completed each week start falling behind eventually your client will have questions.
They’ll want to know why there hasn’t been any showings or offers but the truth is YOU’VE been sitting on your duff.
This is why it’s even more important to use modern marketing tools that can automate much of this work for you.
Now it’s over to you, have you ever fired a real estate agent? What was the reason?