Social media has made communication and marketing easy. Businesses are able to promote their products with a single click and customers are able to follow their favorite brands easily. While a social media account is easy to create, many people don’t know how to use theirs for business. If you want to make your business more visible on social networks, use your iHOUSE website. It has all the tools you need to stay connected with clients and prospects. Some of them include:
Social Media Icons
You can place Twitter, Facebook, and Google+ social media icons on your iHOUSE website to connect easily with clients. They can follow you, comment on your links and posts, and tag you on appropriate links. Before placing the icons, go through your website to choose a strategic spot for them. This way, they will be easier to spot and your clients will easily share your properties, links, and blog posts.
Google Analytics has changed the way realtors operate. In the past, realtors would gauge interest in their listings through newspaper ads and open houses. They would monitor the number of people who contacted them about their ads or count the people who came to open houses. Today, those methods are no longer useful. Internet-savvy realtors use Google Analytics to measure the performance of their websites and the effectiveness of their marketing efforts. Google Analytics helps you to know.
- How your iHOUSE website is generating leads
- How people are getting to your site
- The success of your marketing campaigns
- Your website’s performance
- The pages that attract the most traffic
When you have this information, you can customize your marketing campaign to target your key clients. You can also redesign your website to appeal to more visitors.
Facebook Page Insights
Most business owners know the importance of having a Facebook page. Facebook pages engage brand-loyal customers and help businesses to attract potential customers. Facebook has created Page Insights to remind business owners of what matters most to clients: engaging content.
Page Insights uses an algorithm that ensures users get the most relevant content in their news feed. The more your fans like, share, and comment on your post, the more relevant posts appear in their news feeds. Additionally, the posts can be passed on to their friends and friends’ friends. Friends of your fans are more likely to visit your page than average, uninfluenced customers. Once they visit your page, they can click on images, links, and posts and get directed to your website.
Twitter Analytics Tools
Twitter has different analytics platforms with paid and unpaid versions. These can give you a deeper insight into what is working for your website’s Twitter account and what is not. Some of the major ones are:
This tool helps you to monitor your audience growth. You can see how many followers you have, the people you are following, and the tweets you’ve posted in recent months. You can also see how the tweets you’ve sent and the people you’ve followed have affected your follower growth. The best thing about this analytics tool is that it allows you to see your competitors’ growth and number of tweets. If your competitors are more successful than you, you can emulate their tweeting habits.
Who Tweeted Me
This is a very useful tool for those who want to know who tweeted their content. All you need to do is enter a URL and you’ll be able to see the 20 people who recently tweeted your content. This tool also allows you to thank influential people who have tweeted your content. You can use the Thank link to show your appreciation and help build relationships with real estate gurus.