How to Choose the Best Domain Name as a REALTOR pt1

J. Wellington Wimpy or “Wimpy” as he was known on the very popular Popeye cartoon series and movie didn’t have the best name. However, he did have one of the best offers, “I’ll pay you Tuesday for a hamburger today.” As a Realtor® it’s critical that you understand how your offer is being received by your prospective clients and this starts with your website.   Here’s 3 tips on choosing the best domain name for your business:  

#1 – K.I.S.S.  Keep It Simple & Short.

A website is the most effective tool for screening potential clients. However, it can’t work if your clients don’t visit it because they can’t remember the address. Therefore, if you want results keep your domain name length to around 14 characters or less if possible. The shorter the name, the better AND the more expensive. This is why it could be worth it to invest in an attractive premium domain name which will make your subsequent marketing that much more effective.  

#2 – N0 $p3©!@l Characters.

Think about how you will be using your domain name. Do you really want to have to repeat over and over again to your clients, my website is james “dash” jones “dash” real “dash” estate “dot” com. It sounds silly and people don’t want to deal with it and honestly many people still can’t get it right even after you repeat it multiple times. They’re like, “HUH? Whaaat, a hyphen?”    

#3 – The offer

It’s interesting that after all these years I never forgot Wimpy’s offer but many times I forget his name. When you chose your domain name as a Realtor you have to consider this very important concept. What do you want your clients to remember most? Your name or your offer? Well, if you said “offer” you would be correct but it’s a trick question because the best place to put your offer as a realtor is in your domain name. For example:
  • WaterfrontGeorgia.com
  • MiamiBeachCondos.com
  • NewYorkBrownstone.com
With what you have to offer integrated in your domain name anyone who sees it or hears it read aloud immediately knows what they’ll find at your site. This puts you one step ahead of the competition.   This series will be continued in part two.   Now it’s over to you. What did you think about when you registered your domain name?