As a realtor, your most important task is to keep clients focused on you. There are many ways to do this but one of the best is by updating content regularly. Fresh content shows clients and prospects your exceptional real estate skills. iHOUSE ELITE Websites come with an image gallery tool that allows realtors to change listings as often as they want. Use this tool to your advantage and display your clients’ properties in the best way possible. The following are some benefits of using the image gallery tool.
You can use the image gallery tool to add properties that just came on the market and remove those that have been sold. You can also change the number of listings displayed on your main listing page to enable clients to quickly locate what they are looking for. You can alter how your listings appear on the feature listings page and on the homepage slideshow. For instance, you can choose to display single family homes or large family homes. You can also display feature listings by city, price, or number of bedrooms and bathrooms.
If your clients have better photos of their properties, you can easily display them using the image gallery tool. Prospective homebuyers will not want to visit a house if its online images are blurred, dark, or outdated. Encourage your clients to send new photos of their homes as soon as they add a new feature or rearrange things. Remember, your website’s visitors have no way of knowing whether your clients have made changes to their homes unless they see new images.
Open houses help you to gain exposure with clients who have just started their home buying process. They gain the attention of early stage buyers and buyers who want to ensure they haven’t missed anything. When you use the image gallery tool to display open houses, you grab the attention of your clients and prospects and inspire action.
A study conducted by the National Association of Realtors in 2009 showed that 77 percent of homebuyers will drive by a home they first viewed online – open house alerts raise this figure. You can showcase multiple open houses to attract more clients and prospects.
Home sellers and buyers are visual. They are attracted and captivated by images. In order to keep visitors coming back to your site, you need to add fresh images regularly. They help build traffic to your website and stimulate growing viewership. Taking time to maintain freshness and relevancy may be tasking, but it will earn you handsome rewards.
Updating images regularly is a great way to get more listings. It not only benefits the home seller, it also helps you to increase your clientele. Visitors to your site will see how good you are at marketing properties and will look for you when they want to sell theirs. Updating images also helps you to win the trust of your existing clients. They are able to see what you’re doing for them and might spread the good word to their family and friends.
As a REALTOR®, it is important to know the effect images have on your website’s visitors. Images are crucial to marketing a property. They can make or break your website. Take time to understand how the iHOUSE Elite image gallery tool works so you can use it to your advantage. You will be proud of the end result, and your clients will thank you for it.
Ready to get started with an iHOUSE website? We invite you to take a free test drive to see the versatility!
Ronique Gibson is an Associate Architect and a LEED Accredited Professional, who has been in the design industry for over 13 years. She started her design blog in 2009 and today it has become a premier destination for helping homeowners with everyday lifestyle challenges. Her readers check in daily for help with their homes, DIY project ideas, recipes, crafts, and inspiration to beautify and enjoy their homes.