How To Sell More Houses And Do Less Work

Experienced professionals know that real estate is a cyclical industry but in reality it can feel like a brutal roller-coaster ride with all the ups and downs. One second you can’t find a buyer for your listing the next second you can’t find enough listings for the buyers.   Here’s some easy to use tips that will help you sell more houses while doing less work:

#1 – SPECIALIZE

Think about it. If you really wanted a fish dinner would you go to a generic restaurant or somewhere that specialized in seafood?  If you were looking to buy the best running shoes would you go to a big box store or a leading running shoe retailer like Foot Locker? Homeowners have the same thought in mind when they choose a real estate agent to list their home. They want the added assurance that whoever they choose has specific experience with this type of property and they are uniquely qualified more than anyone else. How to specialize:
  1. Location.  Become “the master of all” of a certain zip code or neighborhood. For example 90210, Malibu real estate, etc.
  2. House type.  Become “the master of all” of a certain TYPE of property.  For example waterfront property, brownstones in New York, or Miami area condos.
 

#2 – STRATEGIZE

In order to find success you need to either be good or lucky. The problem with the latter is you have no control over when or how long you’ll be lucky so it’s best to focus on becoming really good at what you do. How to strategize:
  1. Analysis. Review the recent sales data from your area and target the zip codes or the neighborhoods with the highest number of units sold. Having a listing in this area will increase the odds that your property will sell dramatically.
  2. Collaborate. Real Estate is a natural compliment to many industries such as accounting, home maintenance, and more.  Make a deal with industry leaders in your area where they will refer you in exchange for you referring them.
 

#3 – AUTOMATE

One thing you’ll always hear real estate agents and brokers complaining about is the fact that there’s only so many days in an hour and you can’t do everything and be everywhere at the same time. This means if you want professional results you need to use professional tools. If you want to live the dream of an agent with more houses sold AND more free time, take a free test drive and see what you’ve been missing. Automating important tasks like listing updates can make the difference between getting an offer or not and selling another unit or feeling the frustration of not cashing a commission check for another month.