How to Customize Your Realty Site to Change with the Seasons

 June 6, 2014

It is a known fact that home sales are affected by seasonal changes. The difference in selling homes during different seasons may go unnoticed by sellers, but it is very clear to realtors. There are changes you can make to your website to enhance your marketing strategy.  For instance, you can choose a bright look for spring and a cozy look for winter to attract more buyers and sellers to your site. Changing your website regularly keeps it fresh and interesting. Here are some ways you can customize your realty site to change with the seasons.

As the seasons change consider showing seasonal pictures on your website

Spring is one of the best times to sell/buy a home

Spring brings flowers and rain. It is a peak season for real estate when most realtors are charged and vibrant. In fact, most real estate agents claim to sell over 50 percent of homes during spring. Home buyers prefer to buy homes in spring and move in during summer to get ready for the new school year. When showing off homes in spring, focus on the exterior as much as the interior. Spring is a time when everything is green and exteriors look breathtaking. It is a great time to present homes to the market. You can also write blog posts that talk about the season. Evergreen topics for spring include home staging, spring cleaning, enhancing curb appeal, and presenting homes to the market.

Summer brings out an outdoor home

Summer blog posts are all about generating leads. They help you to show existing and prospective clients your excellent knowledge and expertise. You can write blog posts about how summer affects the real estate market and how homeowners can stage their homes in summer. You can also write about the real estate events and festivals going on throughout the season. When clients read your useful blog posts and see how they add value, they will look forward to them every season. Other blog posts you can write during summer include:

  • Proven ways of attracting potential buyers
  • Tips on  attaining the best sales price
  • Price and weather concerns
  • Outdoor amenities that appeal to buyers
  • Decorative features that add value to homes

Summer is a good time to show off outdoor amenities

Autumn colors bring out buyer appeal

Autumn may not be a popular real estate season, but it has some positive aspects. The low number of sellers can help you to sell listings faster. However, keep in mind that there are also fewer buyers so you must advise homeowners to make their properties look their best. They can accentuate their homes with seasonal decorations like pumpkins and gourds. These spell autumn and appeal to homebuyers. They can also enhance curb appeal by raking leaves and pruning bushes and shrubs.

In the Winter focus on the interior of the home

Winter can be a difficult time to sell homes. The weather is bad, the lawns are brown, and you have fewer daylight hours to show off homes. Additionally, most areas have fewer buyers during winter. If your client doesn’t have the luxury of waiting until spring to put up that “for sale” sign, advise him to stage his home for the season. Winter home staging may be more difficult to pull off, but it can make a house look outstanding. Take pictures and upload them to your iHOUSE Elite site to attract potential buyers. While there may be fewer people willing to buy the property in winter, you’ll have less competition from realtors.

In the winter, attract buyers with home staging appeal on your website

When it comes to selling homes, timing is everything. It is therefore important to change your iHOUSE website to reflect the seasons and adapt to the market. Presenting homes is a marketing tool that helps your clients to get the best price no matter the season. Make use of the numerous seasonal themes to present your website in the best light.

Ronique Gibson

By Ronique Gibson

Ronique Gibson is an Associate Architect and a LEED Accredited Professional, who has been in the design industry for over 13 years. She started her design blog in 2009 and today it has become a premier destination for helping homeowners with everyday lifestyle challenges. Her readers check in daily for help with their homes, DIY project ideas, recipes, crafts, and inspiration to beautify and enjoy their homes.