TweetDeckThe first, and the one I use most often is TweetDeck. Now owned and supported by Twitter, it’s not only free, it lets you decide exactly how you want to see Twitter. It works on both Mac and PC (Windows) and there are apps for your Android and iPhone cell phones. TweetDeck gives you a single interface or desktop (including on your mobile) that lets you organize Twitter in a way that makes sense to you. The first thing you’ll probably want to track is yourself – find out if anyone is using your Twitter handle and what they are saying.
If you look closely, you’ll see my name, Anne Wayman, on the far right column. I get mentioned when people retweet articles I’ve posted or when we writers just spend some time acknowledging each other or when someone wants to tweet me a message. The other two columns I’ve got red arrows pointing to are Writers and Writers2. Obviously, as a write I want to track at least some of the tweets about my work and my industry. You can do exactly the same thing for your real estate interests. Occasionally I’ll set up a new column to watch something I’m especially interested in. For example, when we had 9 (!) fires in San Diego County last week, I set up a column in Tweetdeck called sandiegofires which allowed me to get the news I wanted. When the emergency was over, I deleted that column. TweetDeck will also let you: Filter search results – get exactly the results you want, although a broader view will usually work just fine, and may even be helpful because of the additional information. Manage multiple accounts – most often a personal and a business account. Set up alerts – which might be important to you. Schedule your tweets – you can write your tweets in advance and schedule when they will appear on twitter. TweetDeck is certainly worth looking at seriously.