Why Your Listing Will Never Sell

Why Your Listing Will Never Sell

 June 11, 2014

When your income is earned from sales commissions there is nothing more frustrating than having a listing that just seems like it will NEVER sell.

Whenever this happens you may feel as though you’re “snake bit” or down on your luck or something.  

Well, the truth is this unfortunate predicament where a house just seems to NEVER close can be avoided and there’s a specific reason why this happens in first place.  Here’s the top three:

#1 – Price

When you list a property you need it to shine and stand out in the market as an obvious value or “deal” for potential buyers.

An easy way to do that is to use a premium solution designed to make your listings look visually stunning online.

However, the best feature of any property in the eyes of a buyer ultimately is not the beautiful spiral staircase or the amazingly ordained cabinetry in the kitchen–it’s the PRICE.

The easiest way to guarantee your listing will NEVER sell is to price it TOO high.


#2 – Title

The “immovable object” that will stop your listing from closing dead it its tracks is TITLE.

If there is an issue or dispute with the ownership of the property the closing for sure will not take place.

The good news is you can verify the title is clear to close by obtaining a title insurance policy at the time the property is listed.

This will provide confidence to the homeowner as well as you the real estate professional.


#3 – Location.

Who can forget what happened in Detroit?

The #1 rule in real estate hasn’t changed.  If you want to sell houses then you need to list houses where people are actually buying them.

A quick browse of the MLS will reveal to you the specific neighborhoods in your area with the highest number of houses sold by month.

Focus your efforts where the market is don’t try to create one where it doesn’t exist.


Now it’s over to you.

Share a story about how your listing failed to close and if you were able to resolve it.

Darnell Jackson

By Darnell Jackson

Darnell Jackson has completed over 75 real estate transactions in his career he also founded YourOnline.biz and several other internet properties. He believes we come from absolute greatness and accomplishing the extraordinary is the least that we should expect from ourselves. Follow Darnell @FreedomMMC on Twitter, SoundCloud, and YouTube.