Let’s face it there really are two types of real estate agents out there.
There are the elite agents and then there’s everyone else.
The bad news is if you’re not elite you KNOW it and it’s frustrating as all get out.
The good news is there’s something you can do about it to cross over to the other side, here’s some tips:
One of the classic signs of a mediocre real estate agent is a “old looking” website.
Customers can tell right away if an agent really has their act together by the rich features and style of their website.
Your website is not just a digital version of your business card it’s a powerful tool that you should be using to actually conduct business.
Real estate agents that break through to elite status do so because of the overwhelming knowledge that they obtain by focusing on one specific niche market.
There are tremendous benefits of being a master of one category instead of chasing the entire market.
Buyers and sellers are always more comfortable when dealing with someone who is a KNOWN specialist of their neighborhood or property type.
Elite real estate agents don’t just sell property they also make time to educate the public about the market so when the time comes their number is the first to get dialed.
When you’ve helped someone understand how important amenities like curb appeal are to the value of their home in a mini seminar you’ve done a service that they will appreciate.
The awesome thing is they’ll usually show their appreciation by sending you a referral or hiring you themselves.
This also encourages your potential clients to “like” you which is very important.
Many underestimate the power of being liked, the truth is people like to shop with people they like. We are creatures of habit therefore it’s your job to give your potential customers a reason to choose you.
Darnell Jackson has completed over 75 real estate transactions in his career he also founded YourOnline.biz and several other internet properties. He believes we come from absolute greatness and accomplishing the extraordinary is the least that we should expect from ourselves. Follow Darnell @FreedomMMC on Twitter, SoundCloud, and YouTube.