Elite real estate agents aren’t born with an innate ability to attract high quality clients, it takes time and patience to work through the trial and error to finally figure out a system that works reliably and predictably. Here’s the most important concepts to understand:
#1 – Your Website Is an Important Tool Not an Online BrochureBelieve it or not there are still agents out there with the old static styled websites that can’t do anything except show off some photo’s and contact information. Your website is your storefront to the world on the internet and it’s your best opportunity to impress prospects and convert them into leads. This is your chance to separate yourself from the competition with rich features features like dynamic MLS integration and LeadTracker™.
#2 – Conversations Lead to ConversionsIn order to convert your website visitors into leads you have to start a meaningful conversation with them. The best way to do this is by publishing useful content via your website’s integrated blog. When you share high quality useful content with your prospects an amazing thing can happen. They are much more likely to hire you as they feel as though they “owe you” for “helping them” by sharing this valuable information with them.
For example, “5 reasons why your Brooklyn brownstone won’t sell.”