Referrals are the golden grail of sales. If you only remember one thing from this article remember this, “Advertising leads to LEADS, referrals leads to SALES.” This is why referrals are so important, here’s how to get some:
#1 – Online ReviewsEvery day more people than the previous day access the internet for the first time.
NO, all the grandmas haven’t made it quite yet.This means what they say online about you carries as much weight if not more than what they used to say offline. Here’s what I mean. If someone posts a positive review of your service online then it lives on, day after day creating a perpetual positive impression about you and your service even though the person only posted the review once. This is why it’s critical to make positive impressions with your clients and prospects and when you sense that they’re impressed with you, ask them to rate or recommend you online.
A great way to steer them in this direction is with your website which not only integrates your MLS listings but engages with your prospects on social media.