How to Break in to The Tech Real Estate Niche

The last industry that would come to your mind when you think about opportunities in real estate is most likely technology. However, this niche may hold they key that unlocks the next level in your career. Here’s how you can take advantage:  

Tech Startups

The cool thing about tech start ups is they are more like hurricanes than tornadoes. That is even though it seems like they “show up and blow up” out of nowhere they actually are long term developments that are usually years or several months in the making. As they grow they obtain round after round of funding and in this process they make the news like the Yo app that recently received over $1 million dollars in funding. (Yes I said Yo app there is actually an app based around the idea of just saying yo to people.)
yoapp1mil screen shot
This is your chance to target the growing companies in your area and make acquaintance with the decision makers BEFORE they get big time and go all “Mark Zukerberg” on you where you can’t get anybody on the phone. The opportunity here is two fold. One they will eventually obtain some form of real estate for their business as they grow rather it’s warehouse space, retail shops, or offices.

[Tip:  It’s your job to know what they need by doing your homework]

Two they will all buy nicer homes as they make more money.  After working hard and building a company people want to celebrate with a new home. That’s where you come in and sell them property like nobody’s business.  

Mergers Acquisitions

Companies are similar to big fish swimming around in the ocean.  Sometimes they eat other smaller fish, sometimes they get ate. When big companies get “beached” like a whale by too many quarters of poor performance like Blackberry this creates a huge opportunity. There will be a fire sale of assets as the company is motivated more than ever to liquidate property and try to save whatever it can from an imminent bankruptcy filing. Here’s where you come in to snag those high dollar listings and make a name for yourself as a “life saver” when the going gets tough. You also benefit from making a new relationship with the new business who purchases the property and you could also have a chance to help their employees find new homes. Acquisitions The same goes for tech firms who are both healthy but one eats buys the other. Your opportunity is duplicated again because now both the company that got bought and the company that did the buying are excited and happy about their new digs. This will always spawn employee relocation and here’s your opportunity again to snag listings and sell houses.