Cold calling for clients is the most hated pain in the “__________” activity for any entrepreneur and real estate is no different. It’s supposed to work awesomely well, due to the “numbers game” nature of conversions.
Call 100 “prospects” and get maybe one or two new potential clients.The problem is these potential clients don’t always pan out, so now what do you do? Well, most experienced agents will tell you to go the Interruption marketing or “advertising” route as it is more commonly known. Interruption marketing is as the radio and TV ads say,
“Please Excuse this Interruption of your Regularly Scheduled Program for an Important Message from Our Sponsors”Unless you have an unlimited budget you really need to make your message count here’s some tips to close the deal when clients respond to your ads: