How to Revamp Your Real Estate Website for the Holidays

 December 24, 2014

If you want to convince sellers and buyers that you are the best realtor to represent them, you must have an awesome website. You must update your content regularly, change listing images to match the seasons, and upload videos often. Real estate portals do a great job of providing buyers but what are you doing to make sure they stay? Use these tips to transform your leads into buyers.

Post Seasonal Blog Topics

The holiday season is the best time to blog as most people avoid blogging. You can grab more readers with your blog posts and even blog outside your niche. You can write about how the holidays affect the real estate market or talk about what you like most about the holiday season. Since people will be in a holiday mood, they will be eager to read seasonal blog posts than those which talk about the industry.  As you post content regularly, your site’s ranking will increase and you’ll enjoy more traffic.

During the holiday season, buyers don’t want to be overwhelmed by holiday pitches. They want to read articles related to the season or helpful tips and hints. Some topics to write about include:

1)     How sellers can protect their pipes from freezing.

2)     How to stage homes for the holidays.

3)     Simple changes to make during the holiday season

Change Listing Images

Everyone loves pictures. Human beings are visual by nature and are more drawn to images than text. Furthermore, research shows that buyers are more likely to visit a home with beautiful online images than one without. To stand out from other realtors and attract more buyers, change your listing images to match the seasons. Sure, this may require more work but buyers will know you value your work and that you are willing to go the extra mile. When they see a beautiful living room with a Christmas tree or an exterior with a snowman, they will picture themselves in the space and make an offer before the homes are scooped up by other buyers.

Update Listings Regularly

In the past, realtors never marketed listings during the holidays because they concluded that buyers were too busy cooking meals, attending parties, and buying presents. They thought that buyers didn’t have time to ride around with them looking at houses. However, the internet changed everything. Buyers can now view homes through their Smartphones, PCs, and tablets. They don’t have to step outside their homes to see new listings or to follow up on homes they are interested in. Serious buyers understand that the home-buying season never stops. They check out listings before they go to bed and as they wait for their kids’ holiday shows to start. You should therefore update your listing information regularly in order to target buyers who never switch into holiday mode.

Add a Personal Touch

As you refurbish your real estate website for the holidays, remember to add a personal touch. This will ensure that clients not only remember your business but also remember you. You can send an ecard to every person who visits your website or add a special message to the homepage. Not only will your thoughtful gesture stay on the minds of clients and prospects, they will start seeing you as a real person and not just a business. A holiday greeting may seem insignificant to you, but it goes a long way towards formulating and maintaining solid professional relationships.

While the holiday season is a hectic time for buyers, there are many advantages to changing your website. You can show listings at their very best as most are filled with gorgeous decorations. They abound with warmth and cheer and can charm their way into buyers’ hearts. Nothing is more stunning than homes beautified by twinkling lights, greenery, and holiday decorations so use all these to your advantage.

Ronique Gibson

By Ronique Gibson

Ronique Gibson is an Associate Architect and a LEED Accredited Professional, who has been in the design industry for over 13 years. She started her design blog in 2009 and today it has become a premier destination for helping homeowners with everyday lifestyle challenges. Her readers check in daily for help with their homes, DIY project ideas, recipes, crafts, and inspiration to beautify and enjoy their homes.