New Year Resolution: Improving Your Real Estate Website

 January 9, 2015

The internet has made it easy for buyers to find their dream homes. Research shows that almost every buyer uses the internet when searching for a house. While many will visit a property before making their final decision, they only visit homes they’ve carefully inspected on the internet first. This is why it is important for you to enhance your iHOUSE website for the coming year. A beautiful, user-friendly site appeals to many buyers and makes them linger. Some ways you can improve your website include:

Use Local Keyword Phrases

If you want to attract more buyers, you have to think the way they think. Most buyers don’t type general phrases like “New York realtors,” they type local phrases such as “Brooklyn realtor.” You should concentrate on the major city where you conduct business. Afterwards, you can expand your website to cater to other areas. As you create pages for your website, use the Google Keyword Planner to help you identify the best keywords for your area. Create a resourceful website where buyers can find useful information like town amenities, crime rates, and market statistics.

Make the Most of Images and Videos

One of the reasons social networks are so popular is because of the amount of images and videos they contain. Similarly, a real estate website with stunning pictures and videos will attract more buyers than one without. Buyers love watching videos of their prospective homes. To keep them glued, add testimonials from previous clients. Once you sell a house, ask the buyers if they can give you a testimonial. Many buyers are overjoyed when they receive the keys to their homes and that’s the best time to get a testimonial.

Embrace Social Media

You may be the best realtor in your region but people will never know you exist if you don’t engage them on social media. Become active on social networks and strengthen relationships with current clients. Also form new relationships with prospects. Social media can help you to reach a wider audience, boost your online credibility, and establish yourself as an authority figure. When potential clients scrutinize you and discover you have a strong social media presence, they’ll know they can trust you.

Highlight your Properties

While you may represent numerous listings at a go, there are some you may wish to sell faster than others. You can emphasize these properties by writing blog posts about them, showcasing them on social media, and placing them on your site’s homepage. The posts will help your site to rank well on search engines and generate traffic. As you write them, mention the property addresses which potential buyers will use while searching online. You can make the addresses the keywords and mention them throughout the posts.

Make Your Site Mobile-Friendly

You could be losing out if your site is not optimized for mobile. Many buyers use their smartphones to look for properties these days. One way to know how many people are accessing your site via mobiles is by using Google Analytics. It will show you how many people are using smartphones, tablets, and other mobile gadgets. Research shows that buyers visit real estate sites while at home, in eateries, as they wait in line, and even as they use public transport. A responsive site is therefore vital.

If one of your New Year resolutions is to get more clients, apply these tips. Advancements in web design have made it easy for every realtor to create the website of their dreams. Make 2015 the year you stand out from your competitors and make a lasting impact on clients.

Ronique Gibson

By Ronique Gibson

Ronique Gibson is an Associate Architect and a LEED Accredited Professional, who has been in the design industry for over 13 years. She started her design blog in 2009 and today it has become a premier destination for helping homeowners with everyday lifestyle challenges. Her readers check in daily for help with their homes, DIY project ideas, recipes, crafts, and inspiration to beautify and enjoy their homes.