Why Your Real Estate Website Is Failing

 January 30, 2015

In today’s technology-driven society, it is important to have a good website. Having a website is not enough because technology evolves frequently. If you don’t keep up you’ll be left behind. Your website will fade into oblivion and homebuyers and sellers won’t be able to find you on search engines. If you are not doing all you can to make your website efficient, you are driving away prospective customers. Your website should be able to generate leads and make you money. If it isn’t, you are doing something wrong. Here are some reasons why your real estate website is failing.

Your Site Looks Outdated

How does your website look? If it is outdated, consider a revamp of the look and feel of the site. When is the last time you have updated the information?  Why spend a lot of money on a site only to let it sit there? Check it regularly to see if it has broken links, perfect grammar, and outdated information. When you don’t update information, people won’t be able to tell whether you are still in business. They will not stay on the site because it’s not offering them anything. Additionally, search engines monitor sites to check how frequently they are updated. The more frequently you update your website, the higher it will rank. A good website design gives a business credibility.

You Don’t Blog Frequently

Blogging is all the rage these days and for good reason. Realtors who write blog posts regularly drive more traffic to their websites. However, there is a strategy to blogging. You have to post relevant, original content and format it correctly. Everything you post on your website must be valuable to your visitors whether it’s a listing image or a video. A blog provides a platform to distribute your work. It is a quick and inexpensive way of sharing current information with clients and prospects. You can share posts, tutorials, white papers, webinars, videos, testimonials, and industry news. As you continue to blog, you will become an authority in your field and your website’s ranking will increase.

You Don’t Monitor It

As the old adage goes: “if you don’t plan then you plan to fail.” You must monitor your website regularly to see your conversion rates, where your audience is coming from, what they like, and so on. This way, you can update it accordingly. Use tools like Google Analytics, Alexa, Woorank, Compete, and Crazyegg which provide detailed information. Many of the tools are free and offer simple data. If you are not making use of one of these tools, your website is doomed to fail.

You Ignore Social Media

Many realtors find it tedious to keep liking and tweeting. What they don’t realize is that social media plays a huge role in SEO, that sites with a social media presence enjoy better rankings. Every time you post something on your blog or website, share it on social media. Better yet, connect your website to social media to ensure everything you post appears on social networks. As well, embed social media buttons to each page to encourage people to share your content. You will attract followers with your interesting posts and they will like and tweet about it. Encourage your employees to share content and engage followers on social media.

You Lack a Conversion Strategy

Your real estate website should have a purpose besides generating traffic. It should be an environment where visitors are encouraged to become clients. Place a call to action to encourage visitors to leave a response. Be proactive with the leads you get in order to convert them into customers. Align your marketing and sales strategies, offer actionable takeaways, and follow up on leads. Earn people’s trust before you ask them for money and they won’t be afraid to part with it.

Ronique Gibson

By Ronique Gibson

Ronique Gibson is an Associate Architect and a LEED Accredited Professional, who has been in the design industry for over 13 years. She started her design blog in 2009 and today it has become a premier destination for helping homeowners with everyday lifestyle challenges. Her readers check in daily for help with their homes, DIY project ideas, recipes, crafts, and inspiration to beautify and enjoy their homes.