What Does it Mean to Have Integrated IDX?

 February 11, 2015

Integrated IDX means that all listing data, images, links and listings details are part of the underlying code that creates pages. There are no “frames” used to display listing information hosted on third party website services. Listings are presented in 100% straight up HTML code with no sleight of hand, hidden wrappers or any code that might cause search engines to penalize a site.

All iHOUSE Elite websites have listing data fully integrated directly into the website.

Look under the hood and you will find SEO friendly code.


Can the Search Engines Find It? Yes!

Our URL structure is SEO friendly. The domain name is always used ensuring indexing falls under your domain.


Titles and Meta tags – Optimized for SEO

Search engines call on certain meta data to query for search results. Our Title and Meta tags provide relevant listing details and keywords to match searches to specific pages and listings. This includes listing address, city and state in addition to website and company or agent specific information.


4 – “Frame” vs Having Framed Content

There is a huge difference between having content on your website that uses the word frame vs having content framed from another website. The first example is content that is being created and shown on your website. Here is an example of the word frame being used on your website to describe proper code:

Just because the word ‘frame‘ is used in the code for your website doesn’t mean that the content is actually framed. In this case the word frame could actually be changed to any word and the structure of your website wouldn’t change. Our designers used the word frame to describe the content that was being created on the page.

In this example content on your website will not be losing any search rankings.

A bad example of framing content is whenever you see content on your website is being pulled from another domain. For example, if you have a website that requires you to sign up for a 3rd party idx this typically means the listing content is not being hosted on your domain and not giving you any search rankings.



Robert Warner

By Robert Warner

Robert Warner started with iHOUSEWeb back in 2009 in the Customer Service Department helping over 10,000 clients with all of their Real Estate Website questions. After launching the YouTube training videos for iHOUSEWeb he moved up to the marketing department where he helps design and write marketing materials as well as managing the Social Media side of iHOUSEWeb.