You’ve finally managed to get your website on the first page of Google and you keep wondering why your sales haven’t skyrocketed. The problem is not SEO, it is your website’s design. While Google may bring you all the prospects you want and a little more, whether or not the prospects turn into customers depends on you. Have you optimized your website to ensure that clients and prospects get what they want without having to struggle needlessly? There are many things that make for a great site. Here are two:
One of the first things that Google, Yahoo, and Bing look at when scanning your real estate website is the content. Search engines continuously work hard to improve their performance by providing the best results. While “best” means different things to search engines, they have a good idea of the kind of content their searchers love. In general, all the major search engines love websites and pages that:
Are easy to use and navigate
Provide high quality, authentic, and reliable content
Are professionally designed and can be accessed by modern browsers
Provide direct information that is relevant to questions
While technology has grown in leaps and bounds, search engines haven’t learned to read text, watch videos, or see images like human beings. In order to understand and rank content, they rely on information about how people interact with pages and sites. This helps them to know the quality of the content.
A call-to-action is one of the best ways to turn prospects into customers. It is a link or button you place on your website that people can click on to fill out a form on another page. It is the connection between the content your prospect is interested in and a page with a valuable offer on it (the landing page). The landing page is usually interesting enough to coax the person to fill out a short form.
Call-to-actions use very attractive wording to capture the attention of website visitors. These include:
“Start a free trial now”
“Download my free ebook”
Get a free consultation”
“Make an appointment”
Always keep in mind that the purpose of a CTA is to turn visitors into leads. Therefore, be sure to place it on a page that sees a large number of new visitors every day, like your blog. Place the CTA on the sidebar, at the end of a post, or in the corner as a floating banner. As you write it, stick to these guidelines that adhere to established best practices.
Use a few words, no more than five
Use words that entice visitors to click on the offer
Make the CTA action-oriented. Begin with words like “Register” or “Download”
Place the call-to-action in a visible spot that blends in with the rest of the page
Write the CTA in a color that contrasts with the rest of the page but still fits in with the general design.
Make your call-to-action clear and easy to understand. Tell the visitor exactly what he will get when he clicks on it.
Make your CTA visible. It should be big enough to capture attention but small enough to fit in with the content on the page.
Content and CTAs may seem insignificant, but they can make the difference between driving visitors away and turning them into clients. After you get your site on the top page of Google, don’t become complacent. Continue to work on it so that people are always intrigued when they visit it. Turning them into clients won’t be a hard task.
Ronique Gibson is an Associate Architect and a LEED Accredited Professional, who has been in the design industry for over 13 years. She started her design blog in 2009 and today it has become a premier destination for helping homeowners with everyday lifestyle challenges. Her readers check in daily for help with their homes, DIY project ideas, recipes, crafts, and inspiration to beautify and enjoy their homes.