You’ve closed a sale and received your commission check. Congratulations!
The next step with that client is to make sure they not only remember you, but think of you as their real estate agent, now, a year from now and on into the future.
The truth is most agents pay no attention to a client once the commission check is been paid. You can set yourself head and shoulders above the rest by doing some thinking about how to stay in touch with clients that have already completed their real estate deals.
The reason you want to stay in touch, other than you’re a nice person, is that clients who have completed real estate deals through you are your best and cheapest source of income in the future. Here’s why:
Getting referrals is golden! A client who considers you their real estate broker for life is a client you don’t have to spend money trying to find. Even if they move to another town, if they think of you first you may end up getting at least a referral fee.
These and many other reasons are why you want to spend some time staying in touch with the clients you already served turning them into raving fans of years to come back again and again and again.
Here are four simple ways to keep your clients over the long haul:
Your goal is to help them remember you year after year after year. At some point they will probably contact you or tell you when you call on them that their thinking about buying a larger place or moving to another area or any of the other things people are likely to need a real estate agent for.
It truly doesn’t take much effort to find ways to stay in touch with clients long after the sale is closed. Keep it simple, automate when you can and consider this kind of marketing to be one of the best investments you can ever make.
What’s your experience with leading to clients who already bought or sold? Tell us about it in comments.
Before Anne Wayman became a writer she sold real estate in Southern California. She worked with her father who learned the business from his father. Not surprisingly she learned a few things along the way. Since then, she has been freelance writing for over 30 years – she is a grandmother, loves cats and writes about a wide variety of topics including real estate.