Is your Real Estate Website Lazy?

 March 2, 2015

A lazy real estate website is one that isn’t automated. Visitors take long to find what they need and converting them into customers becomes an uphill struggle. Making your website active can help you to capture new leads, build customer confidence, and track your prospects without lifting a finger. For many online businesses, this is a reality. If your website isn’t automated and you want it to be, here’s what you should do.

Syndicate Your Listings

Every realtor’s dream is to get maximum exposure for their listings and for the minimum effort right? You can do this by syndicating listings. The syndicating software keeps your information current on different listing sites. Homebuyers and sellers can access the information they want any time of day. They are able to make sound decisions based on the accurate information provided. Managing listings is a difficult job as you have to update information constantly. However, listing syndication keeps your data consistent as listings sell, change price, come on the market, or change data.

The syndicating software allows you to copy listings to the multiple listing service (MLS). Once you update the information on the MLS, it is automatically updated on your website. Your listings are updated on sites such as Trulia, Yahoo! Real Estate, Zillow, Oodle, Craigslist, Hotpads, and Vast. Search engines give a lot of credibility to multiple listing services. Listing information that comes from them improves your data’s accuracy online.

Auto-Update Listings

A website that is not current is not appealing to visitors. With that said, it can be hard to keep your site’s information current if you are a busy realtor. Thankfully, you can update listings easily on your iHOUSE website by updating the information on the MLS. If you are adding a new listing, simply put the information and it will be copied to the MLS. Stop wasting valuable hours doing double entry when you can save so much time.

Utilize a Drip Email System

The Drip Email System allows you to have automated regular contact with registered customers. You can reach out to them to inform them about new listings, real estate information, deals, or upcoming events. Log into your iHOUSE website and select the LeadTracker option then click on Drip emails. Enable the email system as it is automatically turned off then save the settings. Write your emails and schedule them so that they can get to clients at the intended time.

You can send emails to prospects who register each week as well as existing clients. The Drip Email System keeps your emails organized and saves you lots of work. Additionally, clients can look forward to your informative emails as they know when to expect them.

Use LeadTracker

These days, every homebuyer starts their home search on the internet. When prospects are directed to your website by search engines, you should aspire to convert them into paying customers. The LeadTracker tool can help you to monitor leads and see which ones are likely to become potential customers. The system allows you to see the activity of all registered clients. You can see how many times they visit your website, how long they stay, which listings they are interested in, and what they search for. When you know exactly what clients are looking for, you know how to approach them to get the best results.

If you want your website to stop being lazy, you must automate it. Use IHOUSE tools to make it more effective and efficient. When your site is automated, you have more time to focus on other things that enhance your business. As a result, your business will grow and your profits will increase.

Ronique Gibson

By Ronique Gibson

Ronique Gibson is an Associate Architect and a LEED Accredited Professional, who has been in the design industry for over 13 years. She started her design blog in 2009 and today it has become a premier destination for helping homeowners with everyday lifestyle challenges. Her readers check in daily for help with their homes, DIY project ideas, recipes, crafts, and inspiration to beautify and enjoy their homes.